We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    32 Products Under $25 To Solve Those Beauty Problems You’re Sick Of Dealing With Every Day

    You can't tell me that having a stamp to easily get perfect eyeliner wouldn't save you a lot of time *and* frustration every morning.

    1. smudge-proof eyeliner stamp that will literally put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match only to eventually give up. Once you get this eyeliner, you will n e v e r have to deal with that again!

    close up of reviewer with winged eyeliner on their eye
    reviewer holding the two stamps to show the shape

    Watch one TikToker test it out here! Oh, and it comes with two stamp pens — one for each eye!

    Promising review: "This eyeliner is so easy to use and makes a perfect winged eyeliner look every time! I saw it on TikTok and I'm glad I tried, it saved me so much time rather than trying to make a winged one myself." —Linds

    Get a set of two from Amazon for $12.72+ (available in three styles as well as a combo set).

    2. A bottle of Black Girl Sunscreen designed with dark skin in mind, because why should you have to deal with a sunscreen that is drying and leaves a white cast on your skin? Now, you don't have to worry about that. This sunscreen is made with natural ingredients to blend into your skin and leave you protected from the sun *and* moisturized. 

    Black Girl Sunscreen is a woman- and Black-owned small business hoping to combine sun protection and education while creating a sunscreen to solve one of the main reasons POC don't wear sunscreen — the white cast left behind. The sunscreen comes in three versions: original SPF 30, matte SPF 45, and a kid's SPF 50. They are all paraben-free, fragrance-free, vegan, and cruelty-free.

    Promising review: "Best sunscreen ever for Black skin. It doesn’t leave the white look after rubbing in, and actually moisturize your face." —JerA

    Get it from Target for $15.99.

    3. O'Keeffe's Working Hands Hand Cream that could help relieve even the most cracked, damaged, or bleeding hands within days by creating a moisturizing, protective layer on your skin to prevent additional drying. Lather some on every day and watch (and feel!) your hands return to their state of suppleness. 

    A reviewer with dry hands
    A reviewer's after with their skin moisturized

    FYI: lot of reviewers also swear by this for helping relieve eczema discomfort!

    Promising review: "My hands suffer every winter with not only dryness, but also cracking around the fingertips. I've tried many creams, lotions and paint on products that would work temporarily, if at all. I saw a commercial for O'Keeffe's Working Hands Cream and read many, many reviews on the the product. I've tried it and all I can say is that it's a miracle. The dryness has left my hands and my fingertips are well on the way towards healing....and this is after only two days of use. I wish I had found it years ago. It would have saved me lots of pain, agony and money." —Desert D

    Get it from Amazon for $9.98+ (also available in 2- or 12-pack).

    4. Elizabeth Mott's Thank Me Later Eye Primer which will help make sure that smoky eye (that you spent way longer on than you'd like to admit) actually lasts through the night instead of melting off your face as soon as you walk out the door. 

    reviewer holding product tube
    reviewer in purple eyeshadow labeled
    reviewer with eyeshadow looking the same labeled

    Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high-end to low — MAC, Lorac, Urban Decay...they don't hold a candle to Thank Me Later. I have very oily skin. I use this primer and my shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands, if I'm lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straight away! I couldn't be happier with my purchase. Thank you Elizabeth Mott for finally making a primer that lasts! I love this stuff!" —Melissa Mae

    Get it from Amazon for $13.99.

    5. And a long-lasting makeup setting spray that'll protect all your hard work and prevent it from smudging or fading. 🙌🏼 Honestly the only explanation for this is that it is some magical potion.

    a model at the beginning of the day and at the end of the day with makeup still in place
    model before and after going underwater using setting spray with makeup still in place
    Sephora

    BuzzFeed writer Jordan Grigsby has this and says, "This is personally my absolute favorite setting spray. My skin is soooo so oily some days it looks like I rubbed Popeyes chicken on my face. This spray keeps me matte and keeps my makeup in place ALL 👏 DAY 👏. Like, even after brunch in DC (if you're from DC you know brunch is an all day event) my makeup looks absolutely perfect. You know when you come home from a full day out and you kinda cringe because your makeup has moved all around? Yeah, never happens with this spray. I get home, look in the mirror, and I'm still a baddie!! Nothing has ever worked this well for me, like, this spray really works harder than Kris Jenner, I kid you not. 10/10 recommend."

    Promising review: "I had received a deluxe sample of this from Urban Decay and had been using it on the days where I had a yoga class from 7:30 p.m.–9:00 p.m. —which means my makeup was on my face for OVER 12 hours. My makeup always came out just fine after my class, even after sweating like a pig! I forgot to spray it on last week and what a mistake! I came out of my class looking like a drowned raccoon. I've since bought a full-size bottle. It doesn't bother my sensitive skin and I haven't seen issues with breakouts either (but I don't use it daily). It does seem to make my makeup look more polished, similar to if you set your makeup with a light spray of water. If you sweat when using it, somehow the makeup stays put and you just sweat. It's magical. I do think it can feel a little tight when first sprayed. I noticed that the first few times in particular, but not so much now and after a few minutes I don't notice it. Anyways, if you dance or exercise and can't wash your face beforehand, try this!" —latp

    Get it from Sephora for $16+ (available in two sizes).

    6. A hydrating intense-therapy lip balm designed to not only penetrate your dry, chapped lips effectively, but also *quickly* because we all know the horrible discomfort of lips that cracked from being so dry. Plus, this balm has SPF 25 to not only repair previous damage, but prevent any more. Yeah, you should probably keep this on you at all times.

    Reviewer's lips before, chapped and peeling. Reviewer's lips after looking smooth and no longer peeling
    reviewer holding tube of blackberry lip balm

    Promising review: "I get the worst chapped lips from a medication I have to take — the side effects are something I have to live with. I woke up and the center of my bottom lip was cracked and SO SORE!! I tried so many random lip balms but it just made my lips worse. I said screw it! I’m going to track down a reputable company who uses more natural products than most. This is hands down the best lip treatment I’ve ever used. I woke up the next morning after applying it before bed and just like that my lips were in the healing process. It took two days and now my lips are smooth and happy. Thank you Jack Black!!!!" —MCY

    Get it from Amazon for $10+ (available in six flavors and in packs of three).

    7. An eyebrow stencil kit, which includes 30 wearable stencils, so you can create perfect (and matching!) eyebrows when you're shaping or filling them in.

    a reviewer wearing one of the included eyebrow stencils
    top: a reviewers eyebrows with many of the outer hairs gone, bottom: the same reviewer after using the stencil to fill in their brows

    The kit comes with 30 different eyebrow stencils, a shaping razor, and a double-sided waterproof eyebrow pencil.

    Promising review: "Really great! Surprisingly! I bought these expecting the worst and they were awesome! There are tons of different eyebrow stencil options. I found one closest to my eyebrow shape. I struggle with drawing my eyebrows to match. Their shapes are naturally quite different. This set did a great job. I used my own brow pencil however because the light brown color is very crayon brown. I like a more taupe color for my brows." —Chls

    Get it from Amazon for $14.99 (available in three colors).

    8. A tea tree and peppermint remedy soap with a plethora of uses — it helps improve skin irritations (we're talking dry skin, skin infections, acne, athlete's foot, nourishes skin, ringworm, jock itch, and more!) helps reduce odors, and is just overall nourishing for everyday use. Dare I say we have found the holy grail of soaps?! You're definitely going to want to add this to your shower routine.

    Learn more about the many uses of tea tree oil at Cleveland Clinic.

    Promising review: "I purchased Remedy Soap for my 'tween' daughter who was struggling with horrible armpit and foot odor. I tried everything to help her control this — men's deodorant, alcohol, lemon under her armpits, tea bags in her shoes, washing her clothes in vinegar etc. I was literally at my wits end by the time I came across this product on Amazon. After reading hundreds of positive reviews, I bought the soap with the hope that it would help significantly reduce her foot and armpit odor. To my amazement, it eliminated her odor completely!! She went through a whole day at school, including PE, and came home smelling as fresh as she did when she left that morning. That has NEVER happened this entire school year!! Needless to say, my husband and I are beyond pleased with our daughter's results. We now have the comfort of knowing that she won't have to continue suffering from the embarrassment of unnecessary body odor. I can't thank Honestie Naturals enough for this product. It has truly put a smile back on my family's faces." —Amazon Customer

    Get it from Amazon for $14.99+ (available in one- or two-pack).

    9. Indie Lee overnight gel made with Kaolin and Bentonite clays and salicylic acid to help reduce the appearance of pimples quickly. And to make this even better, it's formulated *without* parabens, synthetic fragrance, GMO ingredients, and so much more!!

    a bottle of the gel on a table
    Goodful

    Promising review: "I had a breakout around my chin at the perfect time to try this product. I used this for three nights in a row and my breakouts have drastically gone down. They are no longer bumps. So this product definitely aided in the process of getting rid of my breakout. It also was gentle enough on my skin that it didn't sting or dry it out." —Butterfly gal

    Get it from our Goodful shop for $19.

    10. Glossier Wowder, and no, the name isn't a lie, you will say "wow" every time you put it on because you forget how well it softens shine and smooths skin. Your foundation lasting all night is just the icing on the cake.

    Jasmin before using Wowder with the word
    Jasmin after using Wowder with the words
    Jasmin Sandal / BuzzFeed

    BuzzFeed editor Jasmin Sandal has this and says, "I had been meaning to give this a whirl since its release a few years ago, and, boy, I don't know why I waited so long to snag it because this stuff has changed the game. I recently moved from New York to California and, let me tell you, with this change in climate, my skin has gone through every phase imaginable: Painfully flaky with patches of dryness, breakouts beyond belief, and shine, ooh, so much shine you'd think there had been an oil spill. (And I'm telling you all of this because no matter what I put on my face, makeup never sits on it quite like I want it to.) Enter Wowder — the pillowy-soft powder that has done the unthinkable: blurred my imperfections and sets my concealer without leaving a chalky residue. Now any time I catch my reflection in the mirror I literally have to do a double take. My skin appears smoother and any fine lines look so much softer. A little goes a long way — and now I can leave my house with a little more confidence and return with a look that hasn't wavered."

    Oh! And it's vegan and cruelty-free.

    Promising review: "I have pretty oily skin and I always look shiny by the end of the day. This setting powder left me with a matte finish that lasted all day. :)" —Sammy

    Get it from Glossier for $22 (available in five shades).

    11. Corated's Heatless Hair Curler to give you amazingly bouncy curls with no damage because there is no heat!! The curler is also made with satin to help prevent tangled hair.

    a reviewer with their hair wrapped in the curler before bed
    the same reviewer showing big curls the morning after

    This heatless curler comes as a set, so you'll also get two matching silk scrunchies and a hair clip with purchase! The curler is also made with mulberry satin to help prevent tangled hair.

    Promising review: "I could not be more obsessed with this. I have stick straight hair and I'm a new mom. I love feeling glam but have about seven minutes to get ready every morning. I put these in when I go to sleep at night....They're comfy. and only take two minutes to put in. And when I wake up, I pull them out in 15 seconds, mist with hairspray and I have bouncy curls for the rest of the day... Works better than curlings iron for me!" —nikki liu

    Get it from Amazon for $9.99+ (available in seven colors/patterns).

    12. Or, a 42-pack of no heat curling rods you can use on any length or texture hair, and you don't have to worry about getting all caught up in Velcro like other curlers. Just wrap your hair around the rods, fold them, and when you take them out you'll be in awe of how good your hair looks.

    A reviewer with the foam rods in their hair
    The same reviewer with voluminous curls in their hair after use (type 4C hair)

    Promising review: "I LOOOOVE these curlers! My hair is super long and it never does anything but awkwardly bend because it’s super poker straight! I have to have curlers in overnight to get any curl to stick and these are super comfortable to sleep in! My curls were amazing!! Finally an adorable spiral curl! What’s even better is the second day they STILL looked beautiful! I cannot rant and rave enough about how awesome these are!" —Amazon Customer

    Get it from Amazon for $11.99.

    13. teeth whitening pen to help you achieve those pearly whites you've always wanted. Simply spend 30 seconds a day brushing these on your teeth and then go about the rest of your life instead of worrying about having those sticky strips sitting on your teeth or the bulky light in your mouth.

    Promising review: "I was skeptical because I’ve tried lots of other whitening products that did not work. But I was amazed that this one actually works! In just a few days I’m already seeing results! Just make sure to follow the instructions. Brush and floss beforehand, use a tissue to dry your teeth off, keep smiling for 30 seconds after applied to all teeth and voila! :)" —Samantha Till

    Get a two-pack from Amazon for $17.95.

    14. An all-in-one Dr. Jart+ Color-Correcting Treatment designed to help cover blemishes and neutralize redness PLUS it has SPF 30. It can be worn under your makeup or on its own, either way, you'll be loving your results.

    Model with half their face using treatment and half without
    Two jars of Dr. Jart+, one open one closed
    Sephora

    Promising review: "This is one product that I always faithfully go back to. Typically I don't wear foundation, but sometimes concealer to cover spots. Concealer can be a bit too heavy, however, I've never had that problem with Cicapair. The product applies green but changes to a beige color. I'm very fair complected and haven't had an issue with how it looks against my natural skin tone. You don't need a lot. Bonus is the product is healing and has SPF! I call this my little magic pot!" —saturnevolved

    Get a mini from Sephora for $21

    Check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment

    15. Eyeshadow patches to achieve those ~crispy~ eyeliner and shadow lines that you cannot ever seem to get perfect by just free handing. Not to mention it'll help protect the rest of your face from fallen makeup.

    a model's eye with the patch underneath putting on eyeshadow / the models eye with a crisp line from where the patch was
    a reviewer shows the clean line of eyeshadow after using the patches

    These have adhesive on the back so nothing moves around in the process.

    Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eyeshadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper

    Get a 120-pack from Amazon for $6.99

    16. A sheer tint BB cream designed to mattify, conceal, minimize the look of pores, reduce redness, hydrate and smoothen. (Dang, what can't this thing do?!) Oh! Plus it's oil-free AND has a little salicylic acid to help clear up acne.

    a reviewer before applying the bb cream
    the same reviewer after applying the bb cream

    Promising review: "Personally, I never liked a liquid form of makeup it was hard to use in my opinion. But this completely changed my mind and I love using it. Super easy to apply for first time makeup users." —Rene 

    Get it from Amazon for $4.99+ (available in five shades). 

    17. A beloved-by-the-internet detangling brush to get through any of those extra stubborn tangles *without* pulling out all your hair in the process. 

    a reviewer holding the brush
    a reviewer showing their curly hair after using the brush

    Promising review: "I purchased this brush three weeks ago and have used it every day. I like the brush so much I ordered three more for my adult daughters. Not only is the brush gentle on my gray hair, but it also feels like I am giving myself a head massage. Also, I appreciate the wide hand base design. I have rheumatoid arthritis and it is not always easy to grip an ordinary hairbrush. Plus, the brush is easy to clean. It truly glides through my wet hair." —ANS

    Get it from Amazon for $11.99+ (available in eight colors and various two-packs).

    PS — if you're still not convinced, check out this full writeup explaining how amazing this brush is.

    18. A tube of Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.

    Promising review: "I have used every mascara on the planet (not literally but I have tried dozens) from the most expensive to the least. This little jewel is the best-kept mascara secret ever! Lifts and separates lashes with no clumping, and did you see this price?? Trust me, this is a must have for any make-up collection. You absolutely can't go wrong with this!" —Amazon Customer

    Get it from Amazon for $4.99.

    19. color corrector that is a ~magical~ pen to help neutralize dark spots and circles under your eyes and on your lips and cheeks. Just color this on underneath your foundation or concealer and watch that hyperpigmentation *boom* disappear.

    the huestick in orange
    model demonstration of how to color correct
    Ulta

    Live Tinted is a South Asian woman-owned small biz that specializes in clean, vegan, cruelty-free beauty products for all skin tones. 

    Promising review: "I can't believe I've lived without this product for so long! This is SOOOO much better than the concealers I've used in the past because it really covers up my dark circles. This product is a staple in my makeup routine! Can't live without this!" —Undisclosed

    Get it from Ulta for $24 (available in five shades) or from Amazon for $24 (available in 12 shades).

    20. A bottle of L’Oreal Paris Elvive 8 Second Wonder Water because why use anything else if you could achieve moisture, shine, and silkiness in EIGHT SECONDS?! I mean come on, that seems too good to be true, but the over 25,000 5-star ratings prove that this might just be real life magic.

    Reviewer holding of Wonder Water in hand
    Reviewer's defined red curls

    It's recommended to use this product on the ends of your hair (be careful to avoid your scalp) two to three times per week on wet hair after you shampoo. You should use one dose if you have fine to medium textured hair, two to three if you have thick to curly textured hair and add one extra dose if you have long hair. 

    Promising reviews: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff, OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily this stuff made it soft and easy to brush after the first use. PLEASE be careful not to get it on your scalp it does start to feel warm almost like when you have had your hair color on too long, I just use it more towards the ends. Overall great stuff." —Jennifer Borchers

    "I don’t usually do reviews on products, but for this one I absolutely have to. I have 3c type hair and struggle with a lot a breakage, unmanageability, and moisture. When my mom mentioned this product to me I didn’t take her seriously because of the simple fact that we have two completely different hair textures. I never would've thought this brand would work on my hair. I have never in my 22 years felt my hair like this. I feel like I have a completely different head of hair. This product is so amazing and I will FOREVER be using this product in my hair regimen." —Theressa Hailey

    Get it from Amazon for $9.87.

    21. A blackhead scrubbing octopus that can fit into all the weird crevices on your face to help exfoliate away anything that you can't reach with any of your other tools (or tbh fingernails). Plus, looking how stinking cute this is, why wouldn't you want to have this little guy be part of your beauty routine??

    Reviewer showing off octopus figure
    Reviewer holding product with the cap off so you can see it

    Promising review: "I've been using one of those little metal blackhead removers but I really hate using them because I feel like they break the capillaries causing more issues than just blackheads. Without reading the instructions, I used it last night, just rubbed a little bit on my nose, woke up and was completely impressed. Today I read the instructions, I washed my face, kept it wet, used warm water, and I use this product and I cannot find a single blackhead or clogged pore using my magnifying 50 times near which usually horrifies me by my face. I am super happy with this product, I didn't really think it was working as I was using it because I didn't feel any exfoliation, but after about two minutes, I started feeling that slight grainy feel and I continued rubbing it on my face for another minute, rinsed my face, and I am super impressed." —Jenna

    Get it from Amazon for $12.50.

    22. An E.l.f putty primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.

    Reviewer selfie showing pore-free skin
    Reviewer holding container of primer with some used to show the consistency

    Promising review: "I was skeptical but after trying this poreless putty my mind is forever changed! It shrunk my pores and made them seem like they were gone forever! Apply it and then apply foundation. It makes my skin feel great! No bad odor and doesn't make my skin oily! I will keep using this product!" —Christy

    Get it from Amazon for $9.

    23. Denman Hair Brush to help you form perfectly styled and defined curls while also detangling and reducing frizz — talk about a win–win–win–win.

    Reviewer showing half of her hair curled with brush and half of her hair air dried without brush
    Reviewer hand next to white and pink brush on table

    Promising review: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

    Get it from Amazon for $18+ (available in four styles and 13 colors/patterns).

    24. L'Oréal Paris Infallible Fresh Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.

    reviewer before and after wearing the foundation
    reviewer's compact open showing the product, with the sponge with product on it

    Promising review: "I have purchased this three times in the color Sienna, and it is perfect! Totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. Have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. Will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba

    Get it from Amazon for $11.79+ (available in 20 shades and a three-pack).

    25. Acne patches so you can stop spending your time picking at every zit you see. Just apply a patch and watch it flatten out the pimple, reduce redness, and pull out allllll the gunk.

    Reviewer showing square acne patch that is filled with pimple discharge
    Reviewer's cheeks with dark red acne scars and breakouts
    Same reviewer's cheeks, which are now a more even skin tone and free of almost all breakouts

    Promising review: "This has been amazing. I bought it for my daughter and she shared it with her boyfriend. They are both under 20. They experienced results overnight, reducing a painful red pimple starting. I will continue to buy these for the kids because the results were hands-down amazing. And my daughter has very sensitive skin." —Tonja Scofield

    Get 40 round patches from Amazon for $8.05 (also available in XL square patches).

    Check out our in-depth review of Avarelle's acne patches for more info on why they work, how to use them, and why 48,000+ people can't stop raving about them.

    26. A bottle of SoCozy Curl Spray Leave-In Conditioner that will finally detangle your kid's hair without damaging their luscious curls. We know it can be a battle just to have your kid let you brush their hair, so this will help you make the experience less miserable for them (and let's be real, for you, too).

    It's designed to work on all hair types, and reviewers with 2a–4c curls love it!

    Promising reviews: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bed head that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer

    "This product is lightweight and doesn't weigh your hair down. I am Black with 4c hair and it works great!" —takila addison

    Get it from Amazon for $9.29+ (also available as a two-pack). 

    27. A volcanic stone face roller because sometimes you catch a glimpse of yourself and wonder why you look greasier than a piece of freshly cooked bacon. Now you can just whip this bad boy out of your purse and put an end to the shine immediately.

    Revlon oil-absorbing volcanic face roller
    Reviewer using Revlon oil-absorbing volcanic face roller

    Check it out on TikTok here!

    Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.

    Get it from Amazon for $13.52.

    28. A waterproof, long-wear eyeliner that can be put to the test against your most intense eye makeup ideas. This eyeliner will hold up for you all day without any smudging, so you can stop worrying about coming home after a night out, seeing yourself in the mirror, and realizing that you've had raccoon eyes for who-knows-how-long.

    Up close of side of model's face with intense black eyeliner
    Headshot of model wearing the blue eyeliner in a cloud shape on their eye lid
    Kulfi Beauty

    Kulfi Beauty is a small business creating high-performance makeup products and empowering the South Asian community that typically lacks representation.

    Promising review: "I love these liners! I ordered the berry shade for fall and brown for every day/natural looks. These are creamy and don’t pull or tug on the delicate eyelid area, I had absolutely NO smudging, color payoff was perfect, smudgable to soften your lines if you work quickly or do one eye at a time, and removal was a breeze with an oil cleanser or balm. Best pencil liner I’ve ever tried! These also do not irritate my eyes. So glad I discovered Kulfi!" —Anna S.

    Get it from Kulfi Beauty (available in seven colors) or Sephora for $20 (available in six colors).

    29. A bottle of Maybelline's Instant Age Rewind concealer because let's be honest, you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down.

    BuzzFeed editor applying the concealer under eyes
    BuzzFeed editor showing the under-eye coverage
    Kayla Suazo / BuzzFeed

    Watch one TikToker apply it here

    BuzzFeed Shopping writer Emma Lord says: "TBH, at the start of the pandemic I started using this myself (although this is former BuzzFeeder Kayla Suazo's lovely human face above), and I am mad that I wasted time with other concealers for so long. I am a deeply impatient person who likes to look good and does not like to put in effort in any way, shape, or form, and Maybelline created this so that people like me could gracelessly slap it on in the morning and be like 'OKAY, REFLECTION, YOU GOT THIS' before being on their merry way. It never cakes, I look way more awake than I have any right to, and I never struggle to blend it the way I do with other concealers. 11/10 subscribe."

    Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

    Check out BuzzFeed's full Maybelline Instant Age Rewind Concealer review for more deets.

    Get it from Amazon for $6.24+ (available in 14 shades).

    30. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.

    reviewer starting to take their full face of makeup off
    same reviewer shocked at how well the product removed their makeup
    The clear balm in a container

    Juno & Co. is a small business focused on moving away from the traditional beauty market to sustainable and simplified formulas. 

    Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick

    Get it from Amazon for $14.99

    31. A hair-finishing stick to tame the breakage or baby hairs that never seem to sit in their place. Say goodbye to constantly trying to blow dry them into place or going over the same section 10+ times with your straightener. With a quick swipe, you'll be looking like you spent hours on your hair. 

    Reviewer showing their messy bun with flyaways in the back
    The same reviewer showing their neater, slicked-back bun after using the hair-finishing stick

    Promising review: "I saw this on TikTok and didn’t believe it was as good as they said, but it is! It looks like a tube of mascara, and I thought it would make my hair hard or greasy looking, nope! Just makes the flyaways stay down. Now if I could just remember to use it more often. 😂" —Sam Ingle

    Get it from Amazon for $6.99 (also available in a two-pack).

    32. Or an edge control gel that works so well, you can go about your day as usual without having to worry about your edges staying in place. Some reviewers even say they last up to three days if they tie their hair up when they sleep!

    reviewer's before of her natural edges and baby hairs
    after of the hair slicked back and laying down

    And just a note that you shouldn't feel pressured to lay your edges! For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."

    See it in action on TikTok here

    Promising review: "I’ve tried so many different products for my two daughters' edges. My 4-year-old daughter has 4c hair. My almost 2-year-old daughter’s hair type is to be determined because she is still growing. But it’s VERY curly. This stuff is the ONLY product I have found that slays their edges and keeps them in place ALL DAY when they are at school playing, climbing, and doing their thing. They live their best lives and their edges don’t move. And it’s great if you’re into doing different types of designs like heart edges, wavy edges, whatever. I do it all, and this product never disappoints. It also is great for holding down the hairs when doing a bun or ponytail. Very sleek look." —Jenna LeBlanc

    Get it from Amazon for $4.97+ (available in six sizes and multi-packs).

    The reviews used in this post have been edited for length and clarity.