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Amazon Prime Day, the day when Amazon has more deals than you could ever conceivably look through in an ENTIRE LIFETIME ends today!
We waded through the mountains of bargains for you and found some of the best deals in every category.
FYI — deals move quickly on Prime Day. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!
Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
Unless otherwise specified, all sizes in this post are listed in women’s.
1. Up to 55% off a fitted square neck bralette if you want something that looks dang cute with a pair of shorts, jeans, or trousers.
2. 30% off a bestselling pair of ballet flats for those days when heels just aren't happening. And they come in so many designs!
3. 55% off a Fossil watch if you like to sport a little bling on your wrist — and, you know, see the time at a glance — but can't quite justify splurging on a Michael Kors watch. For under 70 bucks, you can get an alternative that's also beautiful, with a crystal bezel, stainless steel bracelet, and other glitzy details.
4. Up to 27% off a pack of Amazon Essentials camisoles, because they're one of those clothing items that we all need — and have likely been holding on to our old, ripped, stained ones for way too long. Layer these under shirts or sweaters, sleep in them, wear them on their own... they're a must-have.
5. Up to 40% off a long blazer if you need a cute outerwear option to style over your slew of tees and tanks. This also looks incredibly chic over a sweatshirt!
6. 20% off a trendy, yet versatile ruched handbag by JW Pei you'll want to pair with everything from wedding looks to brunch 'fits.
7. Up to 59% off a seriously *stunning* slip dress you can gussy up or tone down. Wear it with heels and you've got yourself an evening dress, or pair it with a leather jacket and ankle boots for an impossibly cool look.
8. Up to 49% off a sleek crossbody bag that you'll want in every gorgeous color it comes in once you see how chic it looks and how perfectly it fits your on-the-go essentials without feeling bulky. The chevron stitching and zipper tassel details also make it look way more luxe than its low price tag would let on.
9. Up to 30% off a variety of highly-rated jeans, whether you like 'em cuffed, distressed, or both!
10. And up to 65% off Levi's jeans, because let's face it, you can never have too many pairs.
11. OR! Up to 70% off a pair of Levi's denim shorts, because they're a must-have for your summer wardrobe. Just think of all the cute outfits you can put together with this versatile staple!
12. Up to 62% off select Crocs (including up to 49% off Classic Crocs) so you can walk in comfort all day (and pop those babies into sport mode when you need to). Reviewers say as soon as you put them on, you might not want to wear your other, regular shoes.
13. Or up to 49% off a pair of soft and squishy slide-on slippers in case you're looking for the *perfect* WFH shoe. They come in the cutest colors, and can be worn indoors and outside.
14. 30% off a breezy tiered maxi dress that'll look super cute whether you pair it with wedges or your summer tennies.
15. Up to 46% off a pair of biker shorts with more than 57,000 5-star ratings (!!) because ya gotta have more than one pair.
16. Up to 35% off a popular tie-waist dress that has more than 18,000 5-star ratings, so you know you'll wanna wear it everywhere.
17. Up to 58% off a highly-rated T-shirt bra with a super light underwire to keep you supported without digging in. You'll want to wear this every day! And the mesh panel is a pretty touch.
18. And up to 42% off (with an additional 5% off coupon) a Lemedy padded sports bra tank, which is supportive enough for a low-impact workouts and cute enough to wear out with friends. It's made of moisture-wicking fabric, making it perfect for summertime. But it's also a great layering piece for when the temps cool down.
19. Up to 45% off a versatile Levi's denim jacket, because we love a good staple we can throw on over just about any outfit.
20. Up to 36% off a pair of lace-up combat boots that'll surely become your go-to shoe this fall (but tbh, I would totally wear these with a skater dress in the summer too).
21. Up to 50% off a sleek slitted sweater dress if you love a good one-and-done piece you can just throw on right before you're headed out the door while still looking like you put some thought into your outfit.
22. Up to 33% off a highly-rated pair of high-waisted leggings, because they have pockets (!!!), they're super soft, they're not see-through, and you'll want to wear them ALL the time.
23. Or 20% off a pair of faux-leather leggings reviewers say are very similar to the ones by Spanx (plus, these have thousands of 5-star ratings!).
24. Up to 44% off a timeless pair of Ray-Ban aviators that'll instantly up the cool factor of any outfit you wear them with.
25. Up to 37% off a pretty one-shoulder dress to add a little asymmetric flair to your wardrobe.
26. Up to 32% off a stylish wide-brimmed hat that comes in more colors than a bag of Skittles — at these prices, go ahead and stock up!
27. Up to 44% off a pair of stretchy workout shorts suitable for all activity levels, from running to lounging.
28. Up to 45% off a pair of Adidas Cloudfoam sneakers sure to be your new go-to kicks. Not only are they cute and versatile, but they're extremely comfy and lightweight, too! The Cloudfoam memory sockliner molds to your foot to make it feel like your walking on actual clouds.
29. Up to 34% off a classic ruched short-sleeve T-shirt dress for an easy-to-throw-on option that'll make you forget all about your overworn leggings.
30. Up to 38% off a pair of platform sandals with elastic straps for you to wear with all of your casual summer looks — from flowy dresses to denim shorts and a crop top.
31. Up to 50% off a mini hoodie dress perfect for cuddling up on the couch in or pairing with your fave kicks for a daytime adventure in your city.
32. 58% off a short-sleeved T-shirt bodysuit that demands to be tucked into everything from high-waisted jeans to frilly skirts to ripped denim shorts — the world is their adorable oyster!!!
33. 37% off a six-pack of gold-plated earrings so you'll have a pair to wear (almost) every day of the week. (I bought these during Prime Day last summer and they're holding up beautifully despite most cheap jewelry turning green on me.)
34. Up to 45% off a puff-sleeve mini dress that features drool-worthy details like the square neck and adjustable sleeves you can wear on or off-the-shoulder.
35. Up to 49% off best-selling chic cat-eye sunnies because they scream, "I'd rather be on vacation!" They're classy and edgy at the same damn time, and reviewers mention that they're an AH-mazing alternative for an expensive designer pair. *cough cough* Celine *cough*
36. Up to 26% off a slightly cropped half-zip pullover for those wildly fluctuating temps Mother Nature just looooves to throw at us sometimes (like, make up your mind, pls). This trendy piece makes the perfect throw-on layer for jeans or shorts, and reviewers even compare it to a pricier Lululemon option!
My BuzzFeed Shopping colleague Emma Lord (that's her above on the left) says: "I own this in the Aqua Green and the Pink and could NOT be more obsessed with them. I don't think I took them off for the entirety of winter, fall, and spring — I either wore them under my jackets or to work out in the cold. They're so snuggly, soft, and well-made. My favorite thing though is probably all the fun, readily available colors they have in addition to the neutrals. Also, not to be a traitor because I LOVE Lululemon, but once this goes through the wash the fabric of this is so much cozier than their version."
Promising review: "Love it. So soft and comfortable. Such a great fit. Totally looks like Lululemon." —ahnjloo
Price: $31.99 (originally $39.99+; available in women's sizes S–XXL and 15 colors).
37. Up to 50% off a super cozy shacket perfect to throw on top of your completed look for an extra layer if needed (or just for an extra layer of pizzazz, whichever).
38. Up to 45% off a stylish and breathable off-shoulder jumpsuit you can wear while chilling at home, but easily throw a classic blazer on top when you've got an important Zoom meeting. With the jogger-style bottom, you're sure to be comfortable (and cute!) all day long.
39. Up to 45% off a faux leather belt that'll have you going, "Gucci who?" It costs less than the price of a movie ticket, but no one will be the wiser when you pair it with every jean, skirt, dress, and pant you own.
Promising review: "This belt is great and super stylish! Another one of those TikTok made me buy it and I’m not mad!" —Ashley DeHoff
Price: $11.99+ (originally $14.99+; available in sizes XS–XL and 11 colors)
40. Up to 30% off buttery soft high-waisted leggings giving Lululemon a run for their money, according to (*checks notes*) over 400 reviewers drawing comparisons between the two. They're squat-proof, stretchy, and so soft that many pregnant people say they basically live in these!
41. Up to 33% off a longline sports bra/top reviewers (and multiple!! TikTok reviewers) say is comparable to Lululemon! I bought two during Prime Day last year and wear them allllll the time.
42. A pair of vintage-inspired aviators up to 52% off to add a groovy touch to your collection. These sunnies are ~very~ on trend, but I have a feeling you'll be wearing these for years to come.
43. A top-rated pair of slouchy socks for 43% off that are making the rounds on the 'Tok for 1) being super easy (and trendy!) to style with ankle boots and sneakers, and 2) feeling super soft and snuggly (without making your feet sweat!). AKA it's time to ditch those discolored, mismatched pairs that are currently sitting in your drawers!
44. A pair of lightweight legging-style joggers for up to 34% off that are remarkably similar to Lulu's Align joggers, reviewers have noticed. With four-way stretch and a stretchy elastic waistband, these will keep you in peak comfort while lounging, running errands, or exercising. They also provide a little extra warmth on slightly chilly days when you need a full layer covering your legs.
Promising review: "I LOVE THEM! I heard on TikTok that these pants were some of the best “Lululemon [alternatives]” and I believe it! They are so well made and SO soft I got more after I tried on the first pair. I have bigger thighs so I was worried about the leggings looking too tight but they we awesome." —Kklunker
Price: $22.99 (originally $34.99; available in women's sizes XS–XXL and 15 colors).
45. A super chic cropped puffer vest for 20% off since we're all tired of seeing those unappealing, unfashionable vests all the time. This one will fill the void for sure. It even features a high collar and a drawstring hem for extra wind protection, too.
Some reviews have been edited for length and/or clarity.
Looking for even more incredible Prime Day deals? Check out all of our top picks:
—The Best Of The Best Prime Day Deals
—Things To Buy During Prime Day That Make Perfect Gifts
—Things That Are 50% Off Or More On Prime Day
—Things To Treat Yourself To On Prime Day
—Prime Day Deals On Products You'll Use This Summer
...or browse through all our category round-ups here!