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Amazon Prime Day, the day when Amazon has more deals than you could ever conceivably look through in an ENTIRE LIFETIME ends today!
We waded through the mountains of bargains for you and found some of the best deals in every category.
FYI — deals move quickly on Prime Day. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!
Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
1. 45% off a wildly popular set of Tozo wireless headphones that are super reliable and won't break the bank. These bbs have — no joke — over 220,000 (!!) 5-star ratings on Amazon from reviewers who consider them a fantastic AirPods alternative for their low price, great sound, waterproof + sweatproof design, and solid battery life (over 10 hours on a single charge).
2. 52% off a Revlon one-step hair dryer and volumizer so you can give yourself a gorgeous blowout without visiting the salon — it knocks out drying *and* styling your hair in one step to save time in the mornings too! Dropping $500+ on a Dyson Airwrap suddenly seems...even less appealing.
The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b through 4c hair mentioned it working for them.
Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa
Price: $33.60 (originally $69.99)
3. 42% off an Ultrean Air Fryer if you don't want to spend the dough on an expensive Ninja or Cosori.
4. 42% off Cosrx’s snail mucin repairing essence, a hydrating holy grail for many people with dry, sensitive skin and a gentler, cheaper alternative to many name-brand moisturizers and serums. It's effective on all skin types, and reviewers report seeing improvement after just a few uses! Acne scars, dark spots, and fine lines are about to meet their match.
5. 30% off buttery soft high-waisted leggings giving Lululemon a run for their money, according to (*checks notes*) over 300 reviewers drawing comparisons between the two. They're squat-proof, stretchy, and so soft that many pregnant people say they basically live in these!
Promising reviews: "AMAZING. I bought these to test against my Lululemon leggings ($100+) and I think I love these more. I wish there were more sizes in stock right now but it's a fad on TikTok so I understand and will be patient to buy more. 😇" —Reina
"Currently 20 weeks pregnant and these are all I wear, I basically live in these leggings. They’re so stretchy and comfy, definitely recommend for pregnancy!" —Alba siviero
Price: $18.89 (originally $26.99; available in women's sizes XS–XL, with 25" or 28" inseam, and in 33 colors/patterns).
6. And 34% off a pair of lightweight legging-style joggers remarkably similar to Lulu's Align joggers, reviewers have noticed. With four-way stretch and a stretchy elastic waistband, these will keep you in peak comfort while lounging, running errands, or exercising. They also provide a little extra warmth on slightly chilly days when you need a full layer covering your legs.
Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" —Courtney
Price: $22.99 (originally $34.99; available in women's sizes XS–XXL and 15 colors).
7. 47% off a tube of Elizabeth Mott Thank Me Later Eyeshadow Base because if you're applying eyeshadow without primer, you're not getting its full effect. Not only will it make your eyeshadow look bolder and extra pigmented, but it'll also combat oil and creasing so your smoky eye looks flawless all night long. Mac Paint Pot, it was nice knowin' ya.
Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe
Price: $10.63 (originally $20) — clip the 5% off coupon for the full discount (and make sure you're looking at "one-time purchase")
8. 55% off a Fossil watch if you like to sport a little bling on your wrist — and, you know, see the time at a glance — but can't quite justify splurging on a Michael Kors watch. For under 70 bucks, you can get an alternative that's also beautiful, with a crystal bezel, stainless steel bracelet, and other glitzy details.
It's also water-resistant up to 330 feet and safe for bathing, swimming, or snorkeling!
Promising review: "I was going to get the Michael Kors rose gold watch, but decided to go with this one due to the great price and my familiarity with Fossil watches and how great they are made. I was not disappointed. The crystal dial is just enough to make it look really expensive and add a touch a bling! I totally recommend it." —Tina Beanie
Price: $68.08 (originally $150)
9. 20% off a super customizable Govee neon rope light to get creative with your wall decor. Its bendable design lets you twist it into all sorts of neat shapes! Spell out your name, recreate a specific object, or keep it abstract with fun squiggles for the coolest ambient lighting. Hue, who?
Several reviewers compare these to Hue LightStrips and say these are even better, especially for a fraction of the price!
Get a closer look at these on TikTok — the reviewer shows how easy they are to put on the wall!
Promising review: "These lights are literally amazing!! Not only are they super vibrant and bright, but there are also so many ways to customize them. The app has a ton of settings and colors to choose from, and they work great with my Google Nest. They come with metal bracket-type things that adhere well to the wall without needing screws or nails, although they are provided if you need extra support. Installation and setup were so easy. I definitely recommend these and can't say enough good things about them!!" —Stephi
Price: $44.79 (originally $55.99; also available in a longer length)
BTW, Govee has a whole bunch of Prime Day deals right now if you're looking for more unique lighting options!
10. Up to 45% off a popular checkerboard throw blanket in light blue — reviewers consider it a great alternative to the popular Barefoot Dreams throw (which is p-r-i-c-e-y) and say it's extremely soft.
11. Up to 40% off a long-lasting Peripera Ink Velvet lip tint, worth the try if you like a little color on your lips but can't be bothered with lipsticks that constantly need touch-ups. This'll give your pout a smooth, ultra-pigmented stain with a silky finish, *and* it also has a lightweight feel that's not sticky or clumpy!
A few reviewers compare the rosy nude shade to Charlotte Tilbury's popular Pillow Talk lipstick; other similar products mentioned include YSL Velvet Cream and Tartist Creamy Matte Lip Paint.
Promising review: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
Price: $5.94+ (originally $9.90+; available in 28 shades)
12. 36% off a sleeveless halter bodysuit that looks like something from Zara or Skims — the fact that it's under $30 at Amazon will be our little secret. And just *think* how much use you'll get out of this single article of clothing — it'll pair beautifully with high-waisted jeans, skirts, shorts, and blazers. It's also slightly compressive similar to shapewear, but not in a restricting way.
Some reviewers found that they didn't even need a bra with this!
Promising review: "Okay this is so good. I had the Zara bodysuit identical to this but it quickly got stretched out so I tried this one out. It is 10 times better than that one. The fit is perfect, it hugs you just right and is supportive enough that I won’t wear a bra. Also, not see through at all! Amazing. Need in all the colors." —Dawn E.
Price: $22.94 (originally $36; available in women's sizes S–XXL and 24 colors).
13. 54% off an internet-beloved set of makeup sponges — reviewers sing their praises as a budget-friendly swap for Beauty Blender and Real Techniques, since you get five of these for less than $10! Plus, when it comes to blending foundation, concealer, powder, and BB creams, there's no better tool for a ~flawless~ finish.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Price: $5.94 (originally $12.99; available in eight sets).
14. 30% off Essence's Glimmer Glow lipstick that uses pH color-changing technology to create the perfect rosy tint *for you* if you're just not sure what shade to reach for. While the gorgeous tube is super glittery, don't worry: It'll add only a sheer, subtle hint of sparkle to your lips along with the rosy tone. (Psst — this is super similar to Winky Lux's Glimmer Balm!)
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "I have the Winky Lux version of this pH color-changing lip balm and I enjoy it! However, this lip balm is legit 1/3 of the price and just as good. Just as moisturizing, it’s a balm so it not super long-lasting but the color actually stains a bit, which I fully enjoy. All in all, exceeded my expectations and will be purchasing again!" —Tracy Medina
Price: $2.79 (originally $3.99)
15. Up to 49% off best-selling chic black frame sunnies because they scream, "I'd rather be on vacation!" They're classy and edgy at the same damn time, and reviewers mention that they're an AH-mazing alternative for an expensive designer pair. *cough cough* Celine *cough*
16. 43% off a rainbow-inspired eyeshadow palette with 40 matte, shimmer, and metallic shades so you can play with pretty much any color to paint the ~canvas~ that is your lovely face. Loved by amateurs and professional makeup artists alike, this is a great all-in-one palette for anyone who's not afraid to dabble with bright colors.
Also, if you follow beauty influencers, you miiiight notice this is extremely similar to the James Charles x Morphe palette, which cost almost $40. 👀
Promising reviews: "Clearly time I got a new eyeshadow palette. Sargent Freddie Mercury (my not even 4-pound bunny) made it his mission to destroy my James Charles overpriced palette. This palette is the same quality, maybe even nicer. This eyeshadow was put on at around 3 p.m. and it's almost 1 a.m., the 'highlight' stayed on my nose even with my mask on through a whole day of work. That blew my mind." —Daniel T Adams
"Best palette I've owned and you can't beat this price! The colors are beautiful and vibrant. They are also extremely pigmented, especially the shimmery colors, and they all seem to blend well. I'm happy to have every color I could ever want in an eyeshadow in the palm of my hands and I've been experimenting with colors I've never worn before!!" —Mary Diamond
Price: $7.99 (originally $13.99)
17. 20% off Essence's Lash Princess mascara, which was already dirt cheap to begin with at just $5. It's widely beloved for its ability to give you bold, dramatic lashes while also separating them to prevent clumping! People *rave* about this bestselling tube as a swap for more expensive mascaras like Too Faced Better Than Sex, L'Oreal Telescopic Lift, and many, many more.
Promising reviews: "The best I’ve tried so far and I used Dior, Tarte, Two Faced, you name it. I always have a problem with brand-new mascara because they have too much product on the brush, especially first few uses, and my lashes stick together. I didn’t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they don’t test on animals." —Detti
"This product is fantastic; the best I've used in years! And the price can't be beat. It's [leagues] ahead of the well-known brand names that sell for five times as much and more!. Just one or two coats gives me length and volume. With the gloppy other brands, I'd given up wearing makeup at all. I have sensitive blue eyes — and did I say I'm old, which adds another layer of sensitivity — and this mascara don't bother my eyes at all, no redness or irritability." —Antonia Albany
Price: $3.99 (originally $4.99)
18. 42% off Eva Naturals' vitamin C serum, which deserves a spot in your bag because it's basically a skincare superhero with powerful ingredients like retinol, hyaluronic acid, niacinimide, and salicylic acid all rolled into one. This stuff might just spell the end for any acne, rough skin, fine lines, clogged pores, and dark spots you have.
Reviewers say it's *especially* effective for sensitive, acne-prone skin and oily/combination skin types (though reviewers with dry skin report great results too). And multiple people compare it to SkinCeuticals' vitamin C serum — which, if you're unaware, retails for a whopping $182, folks.
Promising reviews: "I absolutely LOVE this serum. I was spending an absurd amount of money on SkinCeuticals products. This serum is way better. My skin is clearer and more bright. The only negative about this serum is the smell. It's awful! I will tolerate it and continue to use it because of its effectiveness and price!" —Tish
"I am a licensed esthetician who deals with hormonal cystic acne that leaves scarring on my sensitive skin. My skin has improved so much since I started using this product!!! For the first couple of weeks, my skin purged out any underlying blemishes but afterward was clearer + smoother than I’ve seen it in YEARS! I LOVE THIS PRODUCT!! I love that it not only targets my acne scarring with the vitamin C but also soothes the redness with the niacinimide, has retinol, AND helps minimize my blackheads and pore size with the salicylic acid 😭 It is the perfect product for my sensitive oily acne prone skin!" —Jackie
Price: $12.79 (originally $21.95)
19. 40% off a versatile workout/lounge set that has reviewers reevaluating whether they need that expensive Skims set after trying this. Throw on this ribbed bra and bike short combo when you want to feel super cute + confident for the gym, or style it for a busy day of running errands and hanging with friends.
Promising reviews: "The quality is AMAZING! Very soft and comfortable. True to size with a good amount of stretch for daily activities. This is definitely a great alternative to Skims. Will be purchasing more in all colors!" —Rémi Lyn
"I don't need a Skims set after this. The material is soft and buttery, the perfect thickness, and hugs your curves. I'll admit that I was wary of this even being a good fit, but once I put it on, I knew I had to buy the other colors." —Toni Benjamin
Price: $16.19 (originally $26.99; available in women's sizes XS–XL and 19 colors).
20. 29% off BestLand's high-performance matte lipsticks, which might be cheap (less than $2 each!) but bear results that feel ~expensive~ — especially since so many reviewers swear they're even *better* than those pricey name brand liquid lipsticks! This set is honestly a must-have if you love red and pink lip shades, since it contains six long-lasting staples that'll have you look fierce all day long.
Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
"Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy
Price: $8.49 (originally $11.88; available in three sets).
21. 20% off a 12-pack of soft microfiber makeup removing towels, a true hack for budget-savvy makeup wearers, since they can gently remove makeup using only water and be reused over and over! Perfect for travel and everyday use, they'll cost you just over $1 per cloth, which is still nearly 14 times cheaper than the infamous Makeup Eraser, even at its current Prime Day price.
BuzzFeed Shopping writer Haley Zovickian swears by these: "I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They're big and dry quickly so you can use the same towel multiple times before having to wash it or switch to another one."
Promising review: "These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse and hang out. I guess you could use a new one each day, but I they are very big so you can get a few days out of one. Great value for the money!" —Shopforbargains
Price: $12.76 (originally $15.95; available in 13 color combos and a pack of 30 — also on sale for $28.79!)
22. 33% off oversized square sunnies exuding high-end vibes at a far more appealing price, plus polarized lenses with UV 400 protection.
Promising review: "Love these so so much. I wanted the chic Bottega Veneta designer pair, but these look exactly like those for less than $20. Deal of the century. They are comfortable and extremely well made and I seriously can’t get over the price. I’m thinking about buying another color because I love them so much." —Kam
Price: $12.79 (originally $18.99; available in 11 lens colors).
23. 26% off a bottle of Nyx matte finish setting spray so your carefully crafted makeup look can survive up to 16 hours of wear, through humidity, sweat, rain, and snow, without any smudging or melting. Reviewers have put it to the test and say it's a cheaper swap for Mac and Urban Decay's setting sprays.
Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie
Price: $6.99 (originally $9.50)
24. 25% off a pair of flared high-waisted crossover leggings because the viral Aerie version is *impossible* to avoid if you spend time on TikTok, but don't feel peer-pressured into that pair if you're on the fence. These are buttery soft, stretchy, and super lightweight — the ultimate WFH pants or loungewear.
25. 32% off Maybelline Instant Age Rewind Concealer, a cult-favorite you can wield as part of your multistep daily routine *or* for quick touch-ups (without cakiness!) on days when you're not feeling a full face of makeup. Dark, puffy under-eye circles and redness are no match for it — and neither are the name-brand concealers, at this price.
Promising reviews: "I have extremely dark under eye circles. Honestly that is the only reason I wear makeup, is to cover them. I've used numerous kinds of concealers. Tarte Shape Tape, Mary Kay, Estée Lauder (assorted kinds), IT Cosmetics Bye Bye Undereye, Clinique, Laura Mercier, Mac, and Bobby Brown. I usually spend anywhere from $25-30 on one tube of concealer and still feel unsatisfied with the coverage. Or it looks too heavy and thick by the time i set with a damp makeup sponge and powder (accentuating my under eye fine lines). This little gem is great. I use this concealer every day instead of all my high-end brand concealers. It's full coverage, buildable, lasts all day, not drying and not too liquidy. I'm so happy I gave this a try, will definitely be keeping this baby in my every day makeup bag." —Brittney
"Oh my gosh. I have spent so much money on expensive concealers and this is my all-time favorite. I’m 61 and starting to get crepey skin under my eyes. Other concealers make it worse, but I also have dark circles so I feel like I need something. And this is it! Moisturizing, silky and covers the circles. I love it!" —Lynnette Smith
Price: $7.48 (originally $10.99; available in 18 shades).
26. 26% off a slightly cropped half-zip pullover for those wildly fluctuating temps Mother Nature just looooves to throw at us sometimes (like, make up your mind, pls). This trendy piece makes the perfect throw-on layer for jeans or shorts, and reviewers even compare it to a pricier Lululemon option!
My BuzzFeed Shopping colleague Emma Lord (that's her above on the left) says: "I own this in the Aqua Green and the Pink and could NOT be more obsessed with them. I don't think I took them off for the entirety of winter, fall, and spring — I either wore them under my jackets or to work out in the cold. They're so snuggly, soft, and well-made. My favorite thing though is probably all the fun, readily available colors they have in addition to the neutrals. Also, not to be a traitor because I LOVE Lululemon, but once this goes through the wash the fabric of this is so much cozier than their version."
Promising review: "Love it. So soft and comfortable. Such a great fit. Totally looks like Lululemon." —ahnjloo
Price: $31.99 (originally $42.99; available in women's sizes S–XXL and 15 colors).
27. 20% off a really really great designer alternative chain-strap shoulder bag that can ~also~ be worn as a crossbody thanks to the adjustable straps. Reviewers are raving on how great this bag is and how much they saved compared to the high-end Gucci Dionysus bag!
28. AND 45% off a faux leather belt that'll have you going, "Gucci who?" It costs less than the price of a movie ticket, but no one will be the wiser when you pair it with every jean, skirt, dress, and pant you own.
29. Up to 52% off the perfect round frame shades — an amaaazing alternative for the classic round Ray-Bans, without the classic Ray-Ban price.
30. Up to 39% off a fitted sports and yoga tank with a padded bra — another Lululemon alternative so comfy you'll want to sleep in it! I know that's a big statement, but the soft, stretchy, and breathable fabric has reviewers in awe. And bonus: it has removable padding, too!
31. 20% off a travel mug that's *not* the viral Stanley Cup, but still has all of the perks: insulation inside, a handle, a straw, and cute colors.
32. Up to 36% off chunky combat boots that'll work as an awesome Dr. Marten fill-in, but switches things up with white stitching. And don't worry about the laces, they feature a side zipper for easy on/off access.
Promising review: "I absolutely loved these shoes. They were perfect for the festival I went to. I wanted shoes I didn’t care that would get dirt and I didn’t want to wear my Docs for that reason. Honestly I like these better than my Dr. Martens. I walked in these for three days straight, eight hours a day and they honestly didn’t feel like normal boots they were pretty comfortable. They also did well when it rained or walking into puddles. And when people stepped on my feet they held up very well lol. 10/10 recommend." —Kindle Customer
Price: $36.74+ (originally $56.99; available in sizes 5.5–9.5 and two colors).
33. 38% off a colorful all-in-one non-stick pan from our Goodful collection that's pretty similar to the viral Always Pan...minus the price tag. Reviewers say that they can cook just about anything in this baby and that it's "truly non-stick!"
34. 67% off an-app controlled robot vacuum cleaner for those who think the Roomba is *way* too expensive (trust me, we get it). This vacuum cleans hardwood floors and low pile carpet for half the price and comes with a charging station.
The reviews used in this post have been edited for length and clarity.
Looking for even more incredible Prime Day deals? Check out all of our top picks:
—The Best Of The Best Prime Day Deals
—Things To Buy During Prime Day That Make Perfect Gifts
—Things That Are 50% Off Or More On Prime Day
—Things To Treat Yourself To On Prime Day
—Prime Day Deals On Products You'll Use This Summer
...or browse through all our category round-ups here!