We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.

    I Think These 10 Prime Day Beauty Deals Are The Ones You *Need* To See

    Think of this like a quick snapshot of the ~best in beauty~ for Prime Day.

    Amazon Prime Day, the day when Amazon has more deals than you could ever conceivably look through in an ENTIRE LIFETIME ends today!

    We waded through the mountains of bargains for you and found some of the best deals in every category.
    FYI — deals move quickly on Prime Day. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!

    Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here

    1. 30% off the fan-favorite Laneige Lip Sleeping Mask you just swipe on before you go to bed (or even before you finish your makeup), and the vitamin C– and antioxidant–packed formula will help leave your lips feeling super soft and moisturized.

    2. 45% off a box of skin-lifting, pore-tightening Skin1004 face masks with results that reviewers swear by — not to mention the fact that it's weirdly fun? The mask tightens as it dries on your face, giving you the titular "zombie" effect. Just wait 15 minutes and rinse to reveal your glowiest glow yet, thanks to the albumin (aka egg white) and aloe formula.

    Reviewer before and after showing the mask made their skin look tighter and reduced the appearance of some wrinkles

    3. 52% off the Revlon One-Step Hair Dryer and Volumizer Plus 2.0 — the newer, slimmer version of the ever popular device that has *thousands* of 5-star ratings from Amazon customers. I mean, the jaw-dropping before and after photos really speak for themselves.

    4. 50% off a cult-favorite black liquid eyeliner from Stila invented with its waterproof formula to stay put all day – no smudging or reapplying necessary. Perfect for liquid eyeliner newbs, the felt tip is user-friendly and delivers clean, precise lines every time.

    5. 34% off the Holy Grail CeraVe's Skin Renewing night cream, which delivers on hydration and softness and protects your skin's natural barrier. There's a reason reviwers' derms recommend it, and people can't stop talking about CeraVe on TikTok!

    6. 20% off eight-ounce jars of Sol de Janeiro Brazilian Bum Bum Cream, a cult-favorite body cream you're going to want to slather all over your body, thanks to the deep hydration (cupuaçu butter, coconut oil, and açai oil!) and temporary skin-tightening (caffeine!) it provides, plus a fragrance with notes of salted caramel and vanilla that reviewers L O V E.

    7. 50% off an Oral-B Genius X Limited electric toothbrush for an upgrade that will make your dentist *sing* the next time you see them. It's equipped with AI that works to instantly recognize your unique brushing style and adapt to guide you to your best, deepest clean, with up to 500% more plaque removed than a traditional manual toothbrush.

    Reviewer holding a white toothbrush with settings lit up on handle

    8. 30% off Sunday Riley C.E.O. Glow Face Oil you're not gonna want to dillydally on snagging, since this illuminates as it evens out your complexion with a concentrated formula of vitamin C and golden turmeric. Dullness, dark spots, and dehydration? We don't know them.

    9. 30% off an eight-ounce tub of Briogeo's cult-fave Don't Despair, Repair hair mask that quenches the thirst of dehydrated tresses with a moisture-boosting, leave-in formula. Expect split ends to be conditioned and breakage significantly minimized — as some reviewers have noticed after two uses. AKA overprocessed, color-treated hair is no match for this glorious weekly treatment.

    A model's before/after with more defined curls

    10. 30% off the NuFACE Trinity starter kit, a hype-worthy facial sculpting device designed to tone, lift, and give your moneymaker a naturally contoured look. In as little as five minutes a day, this skincare staple claims to stimulate larger surface areas which can smooth out fine lines and wrinkles.

    on right: reviewer before using the tool and after their first treatment, on left: after 21 treatments