We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A set of matte lipsticks so you can have ~options~ and still pay less than what you'd pay for *one* color of another brand. Don't worry, just because they're inexpensive doesn't mean they are cheap, reviewers are saying they perform just as well as those more expensive brands.
Promising review: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $9.99 (available in three color combinations).
2. Rare Beauty liquid blush available in matte *and* dewy finishes to give you that perfect pop of color. Unlike a lot of other products, this does *NOT* take a lot to achieve your desired look… like one or two dots is all you need. You'll be ~blushy~ with how many people come up to compliment your makeup.
Check out a TikTok of the blush in action!
Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX
Get it from Sephora for $23 (available in two finishes and 13 shades).
3. E.l.f.'s Poreless Putty Primer so you can feel confident that the makeup you just spent a lot of time on will actually stay in place all day. Plus this primer is designed to help reduce the appearance of your pores, so your skin will look extra ~smooth~ and hydrated.
Check out a TikTok of the primer in action!
Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! It goes on smooth, and you don't need to use a lot. I put it on before I put on my foundation. It makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim
Get it from Amazon for $9.
4. A tube of Danessa Myricks Beauty's Colorfix Eye, Cheek, and Lip Cream Pigment that'll let you get rid of like half the products in your makeup bag. This long-wearing, waterproof cream does it all — eyeshadow, lip stick, and blush — that's basically a full face of makeup with one tube.
Check out a TikTok of the Colorfix pigment in action!
Danessa Myricks Beauty is a Black, woman-owned small biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free!
Promising review: "This is my first time trying this product and I absolutely love it. It is transfer-proof and the color is very vibrant. I used it as a lipstick, eyeliner, and an eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well depending on what products you use. I used the Garnier waterproof micellar water and with a few swipes there was very little smudging, and the product came right off." —whailey
Get it from Sephora for $18 (available in 41 colors and three finishes).
5. Maybelline's Instant Age Rewind Concealer because let's be honest, you don't have the energy for a full face of foundation every single day. This concealer will help cover up big pimples, redness, or dark circles without weighing you down.
Promising review: "I personally like this product. Throughout high school, I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend to try this out .<3" —Liela Lee
Get it from Amazon for $8.80 (available in 18 shades).
6. An Onset soap eyebrow kit so you can achieve thicker-appearing brows ~effortlessly~ that are not only fluffed up, but will actually stay in place all day!
Promising review: "I saw this on TikTok and after looking around where I live for some clear soap and coming up short, I decided to try these out. They are a great value for the price. Super easy to use and give a great effect on the brows." —Linds
Get it from Amazon for $4.99+ (also available in two-pack and a set with brow gel).
7. A foundation brush designed to blend both liquid and powder makeup to give you that flawless base. Reviewers love it because unlike other brushes it doesn't absorb (and waste!) half the product instead of blending it on your face.
Plus, it comes with a case!
Check out a TikTok of the brush in action.
Promising review: "I saw this on TikTok. I’m a middle aged woman, so it’s difficult for me to admit that. I. LOVE. IT! It gives a flawless finish with little product. I have a compact foundation that comes with its own applicator sponge. I almost threw it out because I didn’t like the coverage. I tried this brush with it, and it’s perfect! It also comes in a plastic case, which is great because I travel a lot with my work and my other brushes get damaged sometimes." —Thayel M. Caison
Get it from Amazon for $9.99 (available in nine colors).
8. A volcanic stone face roller because you've definitely been out and about before, seen your face in a mirror, and genuinely asked yourself how your face looks so ✨shiny.✨ Well, now when that happens you can just whip this bad boy out of your purse and put an end to the shine immediately.
Check out a TikTok of the face roller in action!
Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was back-ordered, but then I got an email saying it was in stock, and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful. The packaging wasn't over the top exciting, but it provided you all the info you needed. (It felt like the holy grail had been delivered to my front doorstep.) After my first use, I was in love. Now, it doesn't pick up everything but it does make it more matte and gives you a natural look. I am so excited this product exists and I already feel more confident." —Kelsey B.
Get it from Amazon for $12.69.
9. Winky Lux Flower Balm, which must be designed with ~magic~ because it changes color based on the unique pH levels in your skin, meaning you get the perfect custom shade that nobody else has! Plus it's super moisturizing to keep your lips feeling soft.
Promising review: "I loved this color-changing balm!!!!!!! It’s been my favorite purchase so far. I saw this girl on TikTok use it, and I had to try it. It’s super compact, and the color it gives out is so pretty and fits well with everyone’s skin tone. It’s moisturizing and sheer. I’m buying more instead of getting my lips tattooed." —Stephany
Get it from Amazon for $16.99+ (available in three colors and a two-pack).
10. Alleyoop's pen pal that will allow you to fix your eyeliner, lip liner, brows, and highlighter wherever you are. Remember those fun pens you had growing up with four colors in one? Yeah, this is that, but with makeup 🤯
Alleyoop is a woman-owned small business creating compact and multi-functional makeup products!
Check out a TikTok of the 4-in-1 pen in action.
Promising review: "This pen is amazing. I travel a lot for work, and it's so nice to just have to grab this rather than four different pieces of makeup. The fewer things I have to remember, the better!" —Rachel B.
Get it from Alleyoop or Amazon for $25 (available in three shades).
11. A NYX mechanical eyeliner so your perfectly lined eye is only just a ~twist~ away. You'll never have to worry about finding the sharpener again because this little guy just twists up when you need more product. The creamy formula allows it to easily glide on to help you perfect your cat eye look.
Check out a TikTok of the eyeliner in action!
Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or micellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." — Anonymous 1
Get it from Amazon for $4.99+ (available in seven colors).
12. Glossier's Cloud Paint you can use on your cheeks or eyes to create a gorgeous yet subtle glow of color. Since it's a buildable gel you'll never feel like you've overdone it right away, and you don't have to worry about it being chalky or streaky.
Promising review: "I purchased Dusk first because I saw it on TikTok. It’s so creamy and easily blendable. Dusk is great for during the day. I purchased Storm second for at night or going out. I never thought I would like a cream blush. I have always been a powder girl. I may never go back!!!" —Felicia
Get it from Glossier for $20 (available in 10 shades) or from Sephora for $20 (available in eight shades).
Read our full review of Glossier's Cloudpaint.
13. A set of makeup sponges that cost a fraction of those other beauty sponges on the market, but work just as well. Try getting them a little wet before applying foundation for extra smooth coverage!
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and I bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use, and these hold up very well and much better than the RT. I'm very happy with my purchase and the price. I will definitely continue to buy." —chris
Get a set of five from Amazon for $6.99+ (available in eight color combinations).
14. A Crease Piece creation kit to help you effortlessly create a cut crease (which is basically just adding contrast to your eyeshadow look). It may sound complicated, but with this little guy it's not — just hold it up to your eye, swipe on your eyeshadow, and you'll end up looking like Patrick Ta did your makeup for you!
Crease Piece is a woman-owned small business founded by Brittney Foley after she went viral for using a spoon to create a cut crease. Since a spoon doesn't work for every eye shape, she decided to create the Crease Piece, which has three different-shaped sets that work for more people.
Check out a TikTok of the Crease Piece in action!
Promising review: "I've only tried it once so far, the wing crease, but it worked great!! As with anything, there is a learning curve and requires a bit of practice to perfect it. But, overall, it is quite easy to use! I can't wait to try it out with other looks, colors, and styles! I'm happy with my purchase." —Melina Wagner
Get it from Crease Piece for $24.99.
15. L'Oréal Paris Infallible Fresh Wear Powder Foundation that is literally witchcraft in a compact — it promises up to 24 hours of transfer- and sweat-resistant wear all while providing a mattifying, smooth, flawless complexion… even after a *full* day of activities.
Promising review: "I have purchased this three times in the color Sienna, and it is perfect! It's totally worth all the hype on TikTok. This is a very emollient powder that sticks to the skin. I prep with sunscreen then use this. The fragrance dissipates quickly. I noticed the actual powder is bouncy to the touch. I have not used the pelican or sponge it comes with. I like to use a powder brush. It gives me full coverage, and I look flawless all day. I also don’t need to blot. And I am very oily. I will certainly continue to repurchase. This is the best powder I have tried since Mac Studio Fix." —Maria Webba
Get it from Amazon for $10.35+ (available in 20 shades).
16. Dr. Jart+'s Mini Cicapair Tiger Grass Color-Correcting Treatment designed to help cover blemishes and neutralize redness PLUS it has SPF 30. It can be worn under your makeup or on its own, either way, you'll be loving your results.
Promising review: "The hype is to be believed. I discovered this product from TikTok. I loved how she showed the application and the payoff, which is reduced redness. I have rosacea with a lot of redness around my nose and outside the corners of my mouth. This reduces the redness without having to use foundation." —DJJJJ
Get a mini from Sephora for $21.
Plus, check out one BuzzFeed Shopping editor's full review of Dr. Jart's Cicapair Tiger Grass Color-Correcting Treatment here!
17. A set of dermaplaning razors so you can gently remove the peach fuzz on your cheeks or pesky eyebrow hairs that you simply cannot catch with your tweezers.
Promising review: "I saw these on TikTok and was skeptical, but they work so well. I use them for any facial peach fuzz and to shape my eyebrows, and they're perfect." —Megan Kopicko
Get a set of three from Amazon for $5.94.
18. A bottle of Youthforia's BYO Blush which is basically magical — it reacts to the pH of your skin, giving you a customized flushed look to highlight your ~natural~ and unique beauty.
Check out a TikTok of the BYO blush in action!
Youthforia is an Asian woman-owned small business established in 2020 that specializes in environmentally friendly, cruelty-free makeup made with at least 90% renewable ingredients.
Fun fact: All of Youthforia's makeup is designed with ingredients that are perfectly safe for your skin if you sleep with it on!
Promising review: "First of all, it's everything. E-V-E-R-Y-T-H-I-N-G. This is extremely compatible with the glass skin look: It's super dewy but has massive staying power. I put this on at 4 p.m., I woke up at 6 a.m., and it's still on! I originally planned to only wear this on no makeup days as I was worried that, as an oil product, it may lift my makeup underneath. I can say now with confidence it doesn't mess with my base at all. It doesn't feel heavy, is easy to blend, and makes my skin look plump. I've been complimented on my skin, rather than my makeup, with this product on. I generally don't believe in hype, but I see why someone would be excited about this product — there's simply nothing like it, and it does a fantastic job. Looking forward to Youthforia future products!" —Lalita
Get it from Amazon or Youthforia for $36.
19. A bottle of NYX setting spray that you can just spritz right on top of your makeup to protect all your hard work and prevent it from smudging or fading. 🙌🏼
Promising review: "I had seen this on TikTok and thought it was a waste of money, until I tried it, and it works. It locks in your makeup. You just have to make sure your makeup is perfect and then spray your face." —Mary
Get it from Amazon for $7.99+ (available in four styles, two styles, and two-packs).
20. VieBeauti eyelash growth serum to help give you the eyelashes of your dreaaams (you know, like the ones little kids have?? Like who decided they should have the best lashes out there?!) Apply this serum consistently like you would a top liner and you'll be thrilled with the results.
Promising review: "I bought this in January because of TikTok reviews. I tried to be consistent with this 1–2 times a day for a little over two months now, and I’ve seen a huge difference. My eyelashes are noticeably longer and I wear way way less mascara. I usually give up on things like this when I don’t see results instantly, but I’m glad I stuck with it. It takes a couple of months, but I definitely will keep using this serum." —Julie
Get it from Amazon for $24.63 (available in two versions).
21. Juno & Co.'s Clean 10 Cleansing Balm that'll remove every last speck of your makeup. (Yup, even waterproof mascara doesn't stand a chance!) It features Japanese pearl barley, which melts into your skin to hydrate while cleansing away impurities.
Promising review: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes Micellar Water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1000/10 would recommend!!!" —Deetje Frederick
Get it from Amazon for $14.99.
22. Essence's Lash Princess mascara because idk about you, but the thought of putting on fake lashes every day sounds like ~a lot~ of work, especially when products like this exist and can give you the same look with soo much less effort.
Promising review: "I saw this product on TikTok thought it would be expensive looking at the results they got. I am beyond amazed with how my lashes look after about two coats. For around $5, you couldn’t ask for a better mascara! I will be buying this same one when I run out. I was not expecting to like it as much as I do! No complaints." —Kd
Get it from Amazon for $4.99.
23. Or Maybelline's Lash Sensational Sky High mascara made with a mix of bamboo extract and fibers to help build length on your lashes *without* weighing them down or turning them into a clumpy mess.
Promising review: "I bought this mascara after seeing it go viral on TikTok. This stuff is incredible. I've been using this mascara for two months, and it's still performing very well. I admit that I am not a fan of the packaging (it feels clunky, cheap, and plasticy), but it's the inside that counts, right? The formula builds well. The brush is the perfect length to grip and coat all of my lashes. It lengthens my short eyelashes after just one coat! I tested this against my more expensive mascaras, and it performed better than most!" —Gizelle Cade
Get it from Amazon for $8.98+ (available in five shades, two types, and bundles).
24. A Lovoir Winged Eyeliner Stamp that will put an end to the constant struggle of trying to get your eyeliner perfectly even. Picture this: after three attempts you finally get your left eye to be beautifully lined, only to then spend the next 20+ minutes trying to get the right eye to match only to eventually give up. Once you get this eyeliner, you will n e v e r have to deal with that again!
Check out a TikTok of the eyeliner stamp in action!
Promising review: "Someone recommended this product for me on TikTok, I was unsure of the quality because it was such a cheap price. I have cried and swam, and this stuff doesn’t come off easy! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski
Get it from Amazon for $14.98+ (available in three sizes and a combo pack).
25. An illuminating moisturizer to instantly give you a ✨glow✨ while also hydrating your skin. The subtle tint will provide you a nice, light coverage on those days when you absolutely *cannot* with a full face of makeup.
Promising review: "Didn’t need this but bought this due to watching a TikTok. Pleasantly surprised by the magical erasing powers. This product has magic dust. Gives you a great glow with the thinnest layer." —Kim Wilmot
Get it from Amazon for $12.64 (available in four shades).
26. Jack Black lip balm designed to not only penetrate your dry, chapped lips effectively, but also *quickly* because we all know the horrible discomfort of lips that cracked from being so dry. Plus, this balm has SPF 25 to not only repair previous damage, but prevent any more. Yeah, you should probably keep this on you at all times.
Promising review: "So I have been a loyal EOS fan for quite some time but you constantly have to reapply and honestly my lips are still cracked. I found Jack Black balm from a TikTok video and it has been glorious. I keep reaching for it to reapply and I don't need it. It doesn't feel greasy on my lips but it is a bit sticky? Or waxy. Either way, I don't mind it at all, and it also smells pretty darn good." —Trisha
Get it from Amazon for $10+ (available in six flavors and in packs of three).
27. NYX The Brow Glue to help keep each and every one of your eyebrow hairs in place exactly how you made them in the morning. It's formulated to be non-sticky and comes in clear or different shades depending on if you wanna add a little extra color to your brows or keep them ~au naturel.~
The reviews used in this post have been edited for length and clarity.