We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A collagen hair treatment over 30,000 people of all hair types love for making damaged strands look like new. Salon-worthy results for under $10? Don't mind if you do. And some people are even comparing the results to the cult-fave (and three times the cost) Olaplex treatment!
Promising reviews: "I have continuously been hearing about this product and decided to finally try. I am a religious user of Olaplex and spend lots of money on it because I have thick hair that’s down my back. I ordered this, and used it once and it’s literally SOO GOOD. It’s the same thing as Olaplex for a fraction of the price! It left my hair feeling softer and less frizzy and it even felt stronger! Give this a shot, it DOES NOT disappoint. Just make sure you follow the directions and use it on damp hair not soaking wet hair so you can see the full results." —natasha
"I have 4c hair and was looking for a protein treatment. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $7.12.
Check out BuzzFeed's full Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more.
2. An amazingly affordable set of press-on nails featuring bold nail art people will think you splurged on at a fancy salon. Plus, they'll stand out in a sea of plain manis and earn you the title of the style icon of your friend group.
The set comes with everything you need to apply.
Promising review: "I love them! They looked just like I came from the nail salon. I needed these to do a product photo shoot for my business! They were definitely convenient and worth the price." —William M
Get a 24-piece set from Amazon for $7.99+ (available in 33 styles, including some for toes).
3. Nyx Butter Gloss, a buildable, pretty, and perfect for everyday lipgloss beloved by over 72,000 people that actually won't leave your lips all sticky like the other glosses you've tried over the years.
And it's cruelty-free!
I got the Barbie pink version of this from Nyx's limited-edition collab, and I will be using it sparingly because it's now sold out and it's one of the best lippies I've ever used! It's like a lipstick and a gloss together — it's so pigmented even with just a swipe and is shiny, glossy, and gorgeous. Once you find a shade that looks great with your complexion, it's over for everyone and every other lip color. I just ordered this purple shade and I can't wait for it to arrive, since I suspect I will be falling in love again!
Promising review: "Skip the expensive mall store — buy this. This is one of those drugstore products that lives up to its reputation. 'Angel Food Cake' is a nice, rose mauve color with no yellow undertones. The color stays true and won’t turn orange while you’re wearing it. It’s not sticky like so many inexpensive lip glosses. It will also keep your lips reasonably hydrated. The color won’t be dramatic enough for some, but as an..ahem...mature woman I need to keep it subtle. This gloss is all you need for everyday wear." —Toomanycats
Get it from Amazon for $4.99+ (available in 38 colors).
4. Exfoliating foot peel booties you just wear for an hour, then await dramatic — and if you look at the pics below you'll see I do mean dramatic — peeling results over the next week or two. And after that? You'll be left with *seriously* soft feet.
Promising review: "I've worked retail for almost 30 years and it takes a toll on your feet. I recently had a deep crack develop in my heel and it hurt badly. After weeks of pampering my feet, the crack healed. I really needed a pedicure but I was afraid of the salon using the cheese grater thing on my freshly mended heel. I opted for this instead to hopefully shed some of the hardened skin first. IT IS NOTHING SHORT OF A MIRACLE. After one application, my feet are beautiful and smooth! It feels so nice to get rid of all of that old, hard skin. Seriously, just buy this. It's amazing and so easy. Plus, you get two applications. I'm saving the second one and will do that one in a couple of months." —Beth
Get two pairs from Amazon for $10.60+ (available in three scents).
5. A terrific trio of lip sleeping masks boasting over 3,500 5-star ratings and a price tag less than half the cost of one tub of Laniege. Now that's a *chef's kiss* deal.
Promising review: "I breathe through my mouth when I sleep and I often wake up with super chapped lips. I love Laniege’s lip sleeping mask but, it gets pricy when used daily. This product is the most amazing alternative for it at a FRACTION of the price! Laniege is $24 for just one and this is less than $10 for three?! THREE? Omg take my money. Highly recommend! —Nikz
Get a set of three from Amazon for $9.90 (available in four scent combinations).
6. A moisturizing, pore-tightening hyaluronic acid serum from fan-fave K-beauty brand Elizavecca that has wonderfully whimsical packaging and a name to match: Witch Piggy Hell Pore Control. Basically, this piggy is here to cast a spell on your skin and send your skin woes back to H-E-double-hockey-sticks where they came from.
Promising review: "If I could give this 10 stars I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year and no stores close sold it so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup and it looks the best it’s ever looked. My pores were smaller in just three days and my skin so hydrated. I have combo skin son my T-zone gets awfully oily. The fix is to make sure your skin is hydrated. Also the bottle is twice the size of The Ordinary! This does it all!!! So very impressed." —smnthfinch
Get it from Amazon for $6.99.
7. A Jack Black Intense Therapy Lip Balm if you're tired of having to keep reapplying moisture to your lips all day every day once the weather gets chilly. This stuff works super well (just ask the 17,000+ people who've given it 5 stars) *and* has ever-important SPF 25.
Promising review: "LITERALLY BEST EVER!!! In the winter my lips are so dry and I have a bad habit of ripping them, this fixed my lips within a day! I am definitely only ever buying this forever." —Elaina Rivera
Get it from Amazon for $10 (available in six flavors).
8. An Eos shea butter shaving cream that claims to provide all-day moisture and is a fan fave that's also — prepare for applause — under $5. It can be used wet or dry, so my question is, where was this last week when I gave myself a rash trying to quickly dry shave that spot I missed on my calf???
9. Orly's Bonder base coat, which will change your nail game for good. It'll keep that beautiful mani/pedi you worked so hard on intact for days and days and actually make your nails easier to paint.
The reviewer with the gorg mani above said their nails stayed perfect after a long day of gardening and housework! I personally am an Orly devotee as well — I love pretty much all their products that I've tried, and their polish bottles have an excellent grippy handle. After seeing the amazing reviews for the base coat, I tried it too, and I'm blown away. The product calls itself "rubberized," which is a great way to describe the not unpleasantly sticky way it leaves your nails ready to better stick to polish. The major bonus is that with this, my clumsy self is able to do a better job of painting my nails to begin with. Because of said rubbery stickiness, my polish brush doesn't slip all over the place or over the edges of my super-short nails. I'm able to do a way cleaner, more precise job, which then lasts longer too. With this and the brand's top coat, I'm now able to take it for granted that my nails will stay looking pretty good for close to a week with most polishes. That's way longer than usual for me, so TL;DR; this is an all-around win-win and a *must* buy.
Promising review: "JUST BUY IT. This stuff is amazing. Prior to using this, my nails would last two, AT MOST three days without chipping. Now that I use this as a base coat, my manicures last at least a week with no major chipping. The very edge or tip might become worn down a little, but it's definitely not noticeable. I could probably keep them looking decent for two weeks if I added another coat of topcoat and was a little more careful with them. I was skeptical about buying this at first because I wasn't sure that a base coat would make much of a difference in the longevity of my manicure. I thought the secret to lasting nails mostly depended on the topcoat used, but I was wrong. Doing my nails is a lot more fun now that I don't have to worry about chipping after two days!" —Elizabeth
Get it from Amazon for $9.29.
10. A FOUR DOLLAR!!!! Glimmer Glow lipstick that adjusts its pretty pink hue based on the pH of your skin to basically give you a ~custom~, perfect-for-every-day color. Goodbye to *both* cheapy glosses and splurge-worthy lipsticks — this bb is all you'll wanna wear from now on.
Check it out on TikTok.
Promising review: "This is such a pretty pH color lipstick, viral for a reason — it's very pretty to look at, it's not sticky at all, and the more you layer it, the darker the pink shows up. The only thing I don't like is the scent in it, I can almost taste it a bit. It's nice to have in my purse if I need a quick color while I'm out in case of sudden dinner plans or a meeting, because you can control the color saturation to how light or bold it is." —Kristina Bumbelow
Get it from Amazon for $3.99.
11. Elizavecca Milky Piggy carbonated bubble clay mask, a top-rated, blackhead-banishing, and just plain F-U-N mask that starts to bubble once you apply it. Even without the skin benefits, it'd be worth it for the selfies.
Over 11,000 people love it and so do I! It comes with a lil' application spatula, but personally I find it easier to just use my hands!
Promising review: "Wow! I purchased this on a whim after seeing one of my favorite Youtubers try it out. I didn't expect a lot from it. I tried it out and was shocked!!! The mask was simple (and fun) to use. I wasn't sure I felt a lot happening while it was on, but it was pretty cool how the bubbles started to grow off of my face. Upon inspection after using this mask I was completely amazed. My face felt cleaner than it has in a very long time AND my pores looked amazing! I don't remember a time when I felt like my pores looked great before using this mask. I would highly recommend this mask to anyone. It's also so much cheaper than the GlamGlow ones I have been using (and didn't see near these results from)." —K. Textor
Get it from Amazon for $8.90.
12. A spa-worthy exfoliating mitt you can use after a long shower or bath soak to banish all your crusty, dry skin and feel like a whole new person.
Take it from the user below, who left one of the best and funniest reviews I've read in a while 😂.
Promising review: "Let me start by saying, I never knew that I was a walking, living, breathing mummy zombie lady. The first time I used this glove, I soaked in the bath to get my skin nice and prepped. I whipped that thing out expecting a bit of skin to fluff off, but what ensued was 30 minutes straight of scrubbing skin off that had built up since I was a toddler. I swore at one point I found old Band-Aid goo that had been buried under years of dead skin. OK, maybe that's not true, but with the amount of dead skin that came off my body, it could have been! I finally finished removing my snake skin and began draining the bathtub. What was left was like a scene from a horror movie. The entire bottom of the bathtub couldn't be seen because of the numerous chunks of dead skin clinging to it. That's not counting what went down the drain. I can only imagine that the creatures down there will one day rise to hunt me down and eat me because they gained an affinity for the taste of my flesh. I had to take an extra 15 minutes to clean my bathtub due to the gray, zombie skin that refused to be rinsed away. In other words, if you don't want to be a mummy, zombie person, this glove is your ticket to the living realm. Buy the glove; join the living — thank me later." —Shannon Graham
13. Mane Club One Hit Wonder, a leave-in conditioner spray made with cannabis sativa seed oil that calls itself "the perfect dose of high-dration," lol. But more than that, it has 10 different functions that'll have you jumping for ~joint~.
It can condition, detangle, offer heat protection, hydrate, prevent breakage, smooth, soften, boost shine, control frizz, and help strengthen hair.
Mane Club is an NYC–based small business that specializes in cruelty-free and vegan hair products.
BuzzFeed Shopping editor Elizabeth Lilly loves this and says: "I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow-drying. But this 10-in-1 treatment takes the cake!" Read her full Mane Club's 10-in-1 spray review (it's #8).
Promising review: "Love this stuff. It has made a drastic difference in the manageability of my wavy and frizzy hair. I will make sure to keep a bottle on hand for the rest of forever. 😆" —Chloe A.
14. A Nyx brow pencil you might wanna feast your eyes on if you love Anastasia Beverly Hills Brow Wiz but want to be better about your budget. While you shouldn't have to ~budge~ on great beauty products, you may not even be able to tell the difference if you switch to this cruelty-free pick that's less than half the price!
Promising review: "Like many other people, I used the Anastasia Brow Wiz for a long time. I really liked it but $25+ for an eyebrow pencil is absolutely ridiculous so I started looking for an alternative and found this. I usually get the Brow Wiz in the shade Soft Brown and I bought this pencil in the Taupe shade and I love it. I did a quick swatch and I see absolutely zero difference. The design is also the exact same and the Nyx one lasts much longer throughout the day. So glad I found this product! —Dianna B
Get it from Amazon for $8.90+ (available in 12 shades).
15. A set of blotting papers available in bamboo charcoal, rose, and green tea versions, all in the perfect pack size to toss in your purse and satisfyingly blot away all that grease (it's the word, that you heard) midday. Matte skin will literally be right at your fingertips!
Promising review: "This will forever be my essential go-to to have. I was surprised of how much oil was built up on my face after using this. It removes the shine and leaves a light scent on your face, as if you sprayed a face mist on. I’m the friend in the group that has everything in the bag for every situation." —W.
Get a set of 100 from Amazon for $6.95 (available in three styles).
16. An E.l.f. glitter liquid eyeshadow that'll bring the party just as well as Stila Glitter and Glow, which happens to be *checks notes* double the price when it's on sale and quadruple the price normally. Everything is better with glitter, and everything is also better when you only have to pay $6.
I don't even wear eyeshadow and this glitzy blue is tempting me....
Promising review: "I love this glitter eyeshadow. I used to use Stila and this is so much more affordable and easy to spread without spotting. Definitely recommend getting all the shades, it is worth it for a pop of shimmer." —beautyandbeast
Get it from Amazon for $6 (available in 11 shades).
17. A pair of sleek silicone mask applicator brushes with several benefits that'll make a mask day more effortless (and therefore more relaxing): it evenly spreads a thick layer of product without any getting caught or wasted in bristles, it's easy to clean, and reduces mess!
Promising review: "GAME CHANGER! I love these! I no longer dread putting on my face products. I was using my fingers to apply the product to my face, and it was so messy and got in my nails too. When I came across these silicone brushes I knew I had to have them. They are amazing and the low price is a steal. These brushes really changed my routine. I use my facial products more often because I'm no longer worried about the annoying mess. The silicone brush is very flexible and spreads the product on my face nicely. Cleaning the brush is a simple task, just rinse and pat dry. Highly recommended!" —Wells Family
Get a set of two from Amazon for $5.50.
18. A pack of beauty sponges that have over 10,000 5-star ratings...and you get SIX of them for half the cost of a single Beauty Blender. Hello to your best beauty routine ever without breaking the bank.
Promising reviews: "If you got here because of TikTok then just go ahead and add to cart. These babies are so much softer than the Real Techniques sponges and in my opinion better at blending than Beauty Blender." —Cassandre
"Saw this recommended from a TikTok makeup guru and never looked back. Was disappointed in the Beauty Blender’s quality and price and finally decided to make the switch. This product blends so well and doesn’t leave smudge strokes like how the Beauty Blender does. You get six sponges for the fraction of the price of a Beauty Blender! 5/5 would definitely recommend for the beauty babes!" —Michi Drinks Matcha
Get a six-pack from Amazon for $9.95.
19. A gluten- and cruelty-free mascara that'll get your lashes to look their all-time best and stay that way — reviewers say it actually stays the heck on, even through long days and sweat. As if that wasn't amazing enough, it's Only. Five. Dollars. Buh-bye, pricey falsies and designer brands.
BuzzFeed Shopping editor Kayla Boyd (whose lovely face is pictured above) says it really lives up to the hype! Check out her full Essence Lash Princess mascara review.
Promising reviews: "This is the best mascara I'll ever use! It adds so much volume to my lashes (without the use of false lashes) without any clumps. It doesn't smudge, is easy to wash off, and is perfect with or without eyeliner. It's affordable which is a huge plus, since it gives the same result as the more expensive Too Faced Better Than Sex mascara." —Kara
"Best mascara of all time!!! Never will I ever be without this mascara. I've got short, thin lashes and have had a graveyard of mascara that I would constantly give to my friend or daughter because they never lived up to the hype. This is amazing. I will sometimes add a fiber thing with it to make it even better, but it's great on its own. And the price makes it even more ridiculous. I seriously had my doubts but I'm a total fan now after using it. Getting ready to buy another tube now. It's lasted three months so far and I use it pretty much daily. I can't tell how much is left, but I don't want to risk being without it." —angmoore
Get it from Amazon for $4.99.
20. A synthetic half wig no one will believe was under $25. Hello to a fabulous hairstyle switch up, minimal effort and $$$ — and no glue or lace! — required.
BuzzFeed Shopping writer Jordan Grigsby raves: "Yep, that's me up there. I love a little synthetic wig because they're always like $20 so I can get like five of 'em and have five different hairstyles for the price of one human hair wig. My hair is shoulder length right now, which I love, but sometimes, ya girl wants a little Beyoncé type hair. I do clip-ins sometimes but they're a lot of work at times. Synthetic wigs are so easy, quick, and a great protective style. I don't like to put heat on my hair much, so I like to grab synthetic wigs in the exact style I want so I can go from straight to curly to wavy in a week without damaging my hair. I can also do my hair in like five minutes.
This wig is my current go-to, I'm obsessed. It's so freakin' cute and half wigs allow you to leave some of your hair out so it can look as natural as possible, which I love because I'm not really talented with the frontal style wigs and gluing 'em down (if anyone wants to teach me I'll love you forever). This wig is literally so easy to manipulate and I found it on TikTok! Remember this is synthetic so it won't last you forever. I just bought a second one after wearing my last one for, like, three months. Synthetic or not, it still looks and feels amazing and it's very full."
Get it from Amazon for $19.53+ (available in nine styles).
21. CND SolarOil, a low-key magical oil here to help banish brittle nails and dry cuticles for good. Nailed it!
Promising review: "I had a problem with my cuticles getting so dry that they would split sometimes, and no matter how many times I put lotion on my hands they would never get moist enough to lay flat like they’re supposed to. My nails were dry and brittle, so I’d end up with one breaking and then have to cut them all back in order to have them the same length. This oil has ended all of that. Now I have to cut them back because they seem to be growing faster. I haven’t had a nail split since the day I started using this oil. It soaks into your cuticles and nails so well. I was really good at using it every day in the beginning, but in the last week I got busy and and only used it twice so I ended up with a split cuticle. That’ll help you remember, right?!?! I got back on track these last two days and the cuticle is healed already. That’s just how moisturizing this stuff is. I highly recommend it!" —mlasorensen
Get it from Amazon for $9.90+ (available in three sizes).
22. E.l.f.'s hydrating Power Grip Primer, which reviewers say delivers expensive-quality, look-locking results for under 10 bucks. Because you deserve that makeup you worked so hard on to stay and slay TRULY all day.
E.l.f. is cruelty-free! ❤️
Promising reviews: "I got hooked on a little sample of the Milk Hydro Grip primer, but when I went to buy it…..$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this." —Allison
"Tried this for the first time today, I’ve always had trouble with my makeup staying on and looking fresh all day. I just used this for the first time. I did my makeup this morning, ran several errands and went to a festival in Atlanta where it was extremely hot and humid. I just got home and my makeup looks like I just did it. So impressed!" —Taylor Poulin
Get it from Amazon for $8.11.
23. Black Girl Sunscreen SPF 30, a vegan and cruelty-free formula specially designed to offer sunny day protection for folks with dark skin, since it won't leave any pesky white residue.
It's also fragrance-, paraben-, and aluminum free! This Black-woman-founded brand is all about creating great sunscreen for people of color and educating everyone about sun safety.
Promising review: "I love this sunscreen! It was recommended by several people on a skincare fanatics group. It blends right in and leaves no white cast. It leaves my skin with a dewy look, but not greasy. I’ve used it on my face and body. I’ll be purchasing this again — great value!" —Trin
Get it from Target for $15.99.
24. The Chi Thermal Care hair care kit, which comes with a shampoo, thermal protective conditioner, and leave-in serum that work together to make damaged, dry, and heavily heat-treated hair look healthy and shine-tastic. It's a whole new haircare routine for under $25 — and my coworker especially swears by it for when she's straightening her hair!
BuzzFeed Shopping writer Jordan Grigsby raves, "You see that shine? That volume? That bounce? Babyyyy my hair is FLAWLESS. Witchcraft, right? Oh, and if you could feel it?! HONEYYYY, so, so soft and silky. It is seriously bone-straight and looks and feels soooo healthy! And, my hair is NATURAL (other than the obvious blue dye); I haven't used relaxers or keratin treatments in over 10 years. Now, I am by no means a hairstylist, and nothing tops their magical hands, but sweetieeeee, these products blow my mind. This trio does what needs to be done, and like, I did it — I delivered these results. Nothing has ever made my hair look like this unless a stylist was styling my hair. And when I step out of my house, you cannot tell me I'm not the most fabulous person in the world — I'm literally Beyoncé. My hair flows and bounces as if I have a personal fan in front of me, and I CANNOT keep my hands out of my hair. The shampoo and conditioner help get ALLLL the product buildup out of my hair and leave my hair feeling squeaky clean. Then, I add my serum (before blow-drying and again before straightening), and BAM — I'm flawless. The combo of all three is just *chefs kiss*, and they help protect my hair from heat damage. If you want a magic wand to set everything off, invest in the BaByliss straightener! My hairdresser uses it so I grabbed one too and now I always look like I just stepped out of the salon." Check out her full Chi Silk Infusion review.
Get it from Amazon for $22.15.
25. A hydrating, cooling eye cream stick to help reduce under-eye puffiness and fine lines like the ones you woke up with after waiting all night for Netflix to get the Love Is Blind reunion going (I'm still mad about it). Plus, the cap looks like a cutie patootie polar bear, so remind me why this isn't in your makeup bag already???
Promising review: "I HAD to write a review. I use this in the morning and night after my whole face routine and putting on moisturizer. I don't have dark bags however, my under-eyes do get a bit puffy and I was noticing fine lines. DUDE, those fine lines are fading. Last night I went to a party and woke up looking like the crypt keeper, and this stuff normalized my creepy zombie eyes in about 20 minutes. It's $9. Do yourself a favor and buy it." —Jasmine Deatherage
Get it from Amazon for $9.99.
26. A truly delightful set of patterned nail wrap stickers that will make it look like you got professional nail art done, but are actually a fraction of the price and will probably last longer. Trust me — my at-home nail routine hasn't been the same since I discovered this brand!!!
I looooove doing my nails at home and have since the pandemic started; it's a nice weekly self-care ritual and, since I bite my nails and they're super short, less painful than a salon mani. I've tried out several different stick-on pattern designs, and let me go on record saying I've stopped splurging on ManiMe's sets in favor of even cuter and longer-lasting $5 options on Etsy from small businesses like Sawyer and Scout and Pretty Fab Nails. They're better bang for your buck and dare I say a better product, period!
When I tried this particular set from Utah-based shop Sawyer and Scout, I was honestly blown away — I had these stickers on for over a week, and they were still over 90% intact on every finger, without a single one having fallen off since I applied them. As if that wasn't enough, they're somehow only FIVE BUCKS. They weren't hard to apply or shape to my nails at all. All of that plus the fact that this small biz makes tons and tons more designs for their wraps (which are made from real nail polish on medical-grade adhesive) = many more orders in my future. The only thing I didn't like was that there was a lot of pesky peeling involved to access each sticker, and that combined with my short nails mean that the process made a decent amount of waste. Still, I'm super excited about finding this brand, and the fact that each set comes with a few extras means you have backups if you mess up *or* you can save them for future manis to come (hello accent nails!). And psst, another tip: I finished off my mani with my favorite Orly top coat.
Get 16 wraps from Sawyer and Scout on Etsy for $4.99.
27. Cerave's hydrating cleanser, a National Eczema Association-certified formula that over 80,000 people adore. It's made with ceramides and hyaluronic acid to remove makeup, dirt, and oil while still staying dry- and sensitive-skin-friendly. Wooohoo!
Promising review: "Obsessed!!!!!! This face wash is sooooo hydrating! Soo comfortable and non irritating on the face. My skin is dry and sensitive and this cleanser is forever a staple for me. My skin doesn't feel tight after use or have that nasty feeling film. And for the price of this value size, I recommend buying off Amazon!" —Kingdm
Get it from Amazon for $14.57.
28. A massaging, exfoliating, and blood flow-increasing scalp brush over 66,000 (!!!) people swear by to give you that feeling of someone deep shampooing your hair at a salon that you miss so much, not to mention help with dandruff and buildup, and even help encourage hair growth!
Promising review: "Okay, so this is a bit of TMI — I have extremely curly hair and eczema. I would scratch my scalp and buildup of oil and dead skin would be under my fingernails, and no matter how hard I scrubbed in the shower nothing took it away. It felt like a layer of wax was on my head 24/7. On top of this, after scrubbing my head raw in the shower, my scalp would be so unbearably itchy afterwards! I tried everything. Co-washing, no shampooing, anti-dandruff shampoo, oils, not washing my hair every week, etc. Nothing helped. It was to the point the itching and scratching left me bleeding and in tears. I bought this on a whim after reading other reviews — and I will NEVER go back. I look FORWARD to washing my hair now! The first time I used it, I experimentally scratched my head and there was NOTHING under my nails. My scalp didn’t itch AT ALL, even after running product through it and letting my hair dry. I have never looked forward to washing my hair, and now I LOVE IT. I’m considering buying another one for travel, and some for my friends — I literally cannot fathom how such a simple-looking product has changed my life. How do the silicone bristles clean more than my own fingers? I’ll never know. But I love it." —Katie Hallum
Get it from Amazon for $6.98+ (available in three colors).
29. E.l.f.'s Poreless Putty Primer, a TikTok-beloved, vegan, and cruelty-free wonder that moisturizes and gets your skin ready for smooth and easy makeup application. It's got over 30,000 positive ratings, so you can bet your beauty routine will never be the same.
Promising reviews: "I saw this on TikTok and for $8 thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Leslie Mattingly
"Normally my makeup goes on great, but then once it dries it's super crusty and shows my pores. This made everything so smooth and my skin has never looked so healthy. Even after I took my makeup off, my skin felt moisturized, which is a hard thing to do with my dry skin. I saw the hype all over social media about this primer and I never believed it, but finally decided to take the plunge and test it out and now I'll never go without it." —Taylor Kessinger
Get it from Amazon for $9.50.
30. A tasteful temporary tattoo because you really envied the ones your little cousins got in their last birthday party goody bag. These are made for grown-ups and allow you to flirt with the look of real ink but require zero real commitment — or needles.
They're from a Netherlands-based small biz specializing in temporary tattoos that last from two days to a week.
BuzzFeed Shopping writer Emma Lord writes: "I am *obsessed* with these temporary tattoos — I waited for ages to get them, and I wish I'd done it much sooner, because I've had such a blast mix and matching them every week this summer! They transfer beautifully with warm water and look like legitimate tattoos (my neighbor truly thought I'd gotten some great ink), and are so easy and gentle to remove with a light scrub in the shower."
Get them from Tattoorary on Etsy: the vintage floral tattoo for $7.99, and the little birds tattoo for $2.99.
31. Tgin Miracle Repair Mask, aka a deeply hydrating treatment for folks with curly hair. The paraben- and sulfate-free formula helps repair damaged strands and keep 'em moisturized, plus fights breakage and shedding.
Thank God It's Natural is a Black-owned, woman-owned small business based in Chicago, IL.
Promising review: "My scalp felt invigorated after applying. I left the masque on overnight and when I rinsed the next morning my scalp felt refreshed and clean. I actually think this product also aided in elongating my curls. Hair looks hydrated as well! I plan to use every two weeks." —Dawn M.
Get it from Amazon for $17.32.
32. An anti-frizz microfiber towel designed specifically for drying all hair types faster — excellent absorbency means less time with a hair dryer later, and there's no need to try to force a big ol' bath towel around your strands!
Promising review: "This was the first time I ordered this product and I am extremely happy. It is going to be on my forever list. If you use hair towels you should try this one, I believe you will be happy with it." —Toni Delia
Get it from Amazon for $13.99+ (available in two sizes).
33. Juno & Co.'s Clean 10 Cleansing Balm, aka a luxe-feeling makeup remover made with vitamin E and brightening pearl barley that combine to make it a real treat for your skin. You'll actually *look forward* to taking your makeup off at night with this stuff that'll make you feel like you're being pampered.
Promising reviews: "I LOVE THIS PRODUCT!!!! I found it on TikTok and OMG!! It works so well. I don't have to sit there and rub the crap out of my eyelashes to get the waterproof mascara off. I will admit, it doesn't take 100% of the makeup off but about 95% of my makeup comes off. It is not water-resistant, as emulsifying it with water helps take the makeup off. I have not found a better makeup remover, and yes, that includes micellar water (which also works well but leaves my skin feeling oily). With this cleansing balm, my face feels hydrated and smooth. LOVE LOVE LOVE IT!!!!!!!! 1,000/10 would recommend!!!" —Deetje Frederick
"The BEST I’ve ever used! This product melts away my makeup like a dream!! I exclusively wear waterproof mascara and I was struggling to find a product that would take it off easily without burning my eyes or otherwise irritating them. I decided to try this one out and needless to say my eyes have never been happier! This balm doesn’t burn and the fact that it gets all my makeup off the first time makes my skin much less irritated and red. This balm is a 10/10 for me🫶🏻." —ellie white
Get it from Amazon for $14.99.
You enjoying your awesome new beauty routine:
