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Amazon's Prime Big Deal Days sale event (or, as we like to call it, Fall Prime Day) is here! There are more deals than you could ever begin to look through on your own...so that's where we come in!
We waded through the mountains of bargains for you and found some of the best deals in every category.
FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!
Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
1. Up to 53% off a wildly popular set of Tozo wireless headphones that are super reliable and won't break the bank. These bbs have — no joke — over 220,000 (!!) 5-star ratings on Amazon from reviewers who consider them a fantastic AirPods alternative for their low price, great sound, waterproof + sweatproof design, and solid battery life (over 10 hours on a single charge).
2. 47% off a tube of Elizabeth Mott Thank Me Later Eyeshadow Base because if you're applying eyeshadow without primer, you're not getting its full effect. Not only will it make your eyeshadow look bolder and extra pigmented, but it'll also combat oil and creasing so your smoky eye looks flawless all night long. Mac Paint Pot, it was nice knowin' ya.
Promising review: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe
Price: $10.63 (originally $20) — clip the 5% off coupon for the full discount
3. 48% off a sleeveless halter bodysuit that looks like something from Zara or Skims — the fact that it's under $20 at Amazon will be our little secret. And just *think* how much use you'll get out of this single article of clothing — it'll pair beautifully with high-waisted jeans, skirts, shorts, and blazers. It's also slightly compressive similar to shapewear, but not in a restricting way.
Some reviewers found that they didn't even need a bra with this!
Promising review: "Okay this is so good. I had the Zara bodysuit identical to this but it quickly got stretched out so I tried this one out. It is 10 times better than that one. The fit is perfect, it hugs you just right and is supportive enough that I won’t wear a bra. Also, not see through at all! Amazing. Need in all the colors." —Dawn E.
Price: $18.89 (originally $36; available in women's sizes S–XXL and 24 colors).
4. 42% off Eva Naturals' vitamin C serum, which deserves a spot in your bag because it's basically a skincare superhero with powerful ingredients like retinol, hyaluronic acid, niacinimide, and salicylic acid all rolled into one. This stuff might just spell the end for any acne, rough skin, fine lines, clogged pores, and dark spots you have.
Reviewers say it's *especially* effective for sensitive, acne-prone skin and oily/combination skin types (though reviewers with dry skin report great results too). And multiple people compare it to SkinCeuticals' vitamin C serum — which, if you're unaware, retails for a whopping $182, folks.
Promising reviews: "I absolutely LOVE this serum. I was spending an absurd amount of money on SkinCeuticals products. This serum is way better. My skin is clearer and more bright. The only negative about this serum is the smell. It's awful! I will tolerate it and continue to use it because of its effectiveness and price!" —Tish
"I am a licensed esthetician who deals with hormonal cystic acne that leaves scarring on my sensitive skin. My skin has improved so much since I started using this product!!! For the first couple of weeks, my skin purged out any underlying blemishes but afterward was clearer + smoother than I’ve seen it in YEARS! I LOVE THIS PRODUCT!! I love that it not only targets my acne scarring with the vitamin C but also soothes the redness with the niacinimide, has retinol, AND helps minimize my blackheads and pore size with the salicylic acid 😭 It is the perfect product for my sensitive oily acne prone skin!" —Jackie
Price: $12.73 (originally $21.95)
5. 43% off Cosrx’s snail mucin repairing essence, a hydrating holy grail for many people with dry, sensitive skin and a gentler, cheaper alternative to many name-brand moisturizers and serums. It's effective on all skin types, and reviewers report seeing improvement after just a few uses! Acne scars, dark spots, and fine lines are about to meet their match.
6. Up to 40% off chunky combat boots that'll work as an awesome Dr. Marten fill-in, but switches things up with white stitching. And don't worry about the laces, they feature a side zipper for easy on/off access.
Promising review: "I absolutely loved these shoes. They were perfect for the festival I went to. I wanted shoes I didn’t care that would get dirt and I didn’t want to wear my Docs for that reason. Honestly I like these better than my Dr. Martens. I walked in these for three days straight, eight hours a day and they honestly didn’t feel like normal boots they were pretty comfortable. They also did well when it rained or walking into puddles. And when people stepped on my feet they held up very well lol. 10/10 recommend." —Kindle Customer
Price: $34.39+ (originally $56.99; available in sizes 5.5–10 and four colors).
7. 38% off a Revlon one-step hair dryer and volumizer so you can give yourself a gorgeous blowout without visiting the salon — it knocks out drying *and* styling your hair in one step to save time in the mornings too! Dropping $500+ on a Dyson Airwrap suddenly seems...even less appealing.
The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b through 4c hair mentioned it working for them.
Promising reviews: "I've had my eye on a Dyson Airwrap, but given the cost, I figured I'd try this while I save up. This thing is fantastic. I have waist length hair that's naturally straight, but gets frizzy when damp. I've had salon blowouts that have left my hair looking great, but I simply can't manage a round brush without it getting tangled in my hair. This device has been a game changer. It works best if you air dry for a while before you use it, then use it to finish your style. My hair miraculously doesn't get snarled in it, and it leaves my hair looking like I've had it professionally styled. I love it, and I'm no longer interested in blowing $500 on a Dyson. Highly recommend!" —Ilsa
Price: $27.91 (originally $44.99)
8. Up to 40% off a long-lasting Peripera Ink Velvet lip tint, worth the try if you like a little color on your lips but can't be bothered with lipsticks that constantly need touch-ups. This'll give your pout a smooth, ultra-pigmented stain with a silky finish, *and* it also has a lightweight feel that's not sticky or clumpy!
A few reviewers compare the rosy nude shade to Charlotte Tilbury's popular Pillow Talk lipstick; other similar products mentioned include YSL Velvet Cream and Tartist Creamy Matte Lip Paint.
Promising review: "This is velvet, full coverage without feeling like glue on your lips. It does transfer. The color is very pigmented so what you see is what you get. Honestly one of the best lip color products I've ever used, I put this above Charlotte Tilbury." —Lexi Lee
Price: $5.94+ (originally $9.90; available in 28 shades) — you may have to apply a 40% off coupon for some shades!
9. 30% off buttery soft high-waisted leggings giving Lululemon a run for their money, according to (*checks notes*) over 300 reviewers drawing comparisons between the two. They're squat-proof, stretchy, and so soft that many pregnant people say they basically live in these!
Promising reviews: "AMAZING. I bought these to test against my Lululemon leggings ($100+) and I think I love these more. I wish there were more sizes in stock right now but it's a fad on TikTok so I understand and will be patient to buy more. 😇" —Reina
"Currently 20 weeks pregnant and these are all I wear, I basically live in these leggings. They’re so stretchy and comfy, definitely recommend for pregnancy!" —Alba siviero
Price: $18.89 (originally $26.99; available in women's sizes XS–XL, with 25" or 28" inseam, and in 30 colors/patterns).
10. And 33% off a soft, stretchy longline sports bra drawing comparisons to Lulu's Align tank top. It's soft, stretchy, and super breathable, perfect for everything from workouts to running errands.
Promising review: "I wasn't seeing many pictures of small-chested ladies, so I was a little worried about how this would fit. Purchased X-Small, and it fits perfectly! The straps stay in place, don't look weird with the bra cups, and it is form-fitting in the back. I hate tank tops that have a big gap in the back. This one does not. It goes down to about my belly button. I wanted something similar to the Lululemon Align, but this is well worth it instead! It is not tight at all, does not dig in, and is super breathable. I am thrilled with this purchase!" —olivia schilling
Price: $17.99 (originally $26.99; available in women's sizes XS–3XL and 25 colors)
11. 20% off the cult-fave Essence Lash Princess mascara, which was already dirt cheap to begin with at just $5. It's widely beloved for its ability to give you bold, dramatic lashes while also separating them to prevent clumping! People *rave* about this bestselling tube as a swap for more expensive mascaras like Too Faced Better Than Sex, L'Oreal Telescopic Lift, and many, many more.
Promising reviews: "The best I’ve tried so far and I used Dior, Tarte, Two Faced, you name it. I always have a problem with brand-new mascara because they have too much product on the brush, especially first few uses, and my lashes stick together. I didn’t have this problem with this one. I could layer it without any product starting to fall off or my lashes sticking together. And I love that they don’t test on animals." —Detti
"This product is fantastic; the best I've used in years! And the price can't be beat. It's [leagues] ahead of the well-known brand names that sell for five times as much and more!. Just one or two coats gives me length and volume. With the gloppy other brands, I'd given up wearing makeup at all. I have sensitive blue eyes — and did I say I'm old, which adds another layer of sensitivity — and this mascara don't bother my eyes at all, no redness or irritability." —Antonia Albany
Price: $3.99 (originally $4.99)
12. Also from Essence: 20% off their Glimmer Glow lipstick that uses pH color-changing technology to create the perfect rosy tint *for you* if you're just not sure what shade to reach for. While the gorgeous tube is super glittery, don't worry: It'll add only a sheer, subtle hint of sparkle to your lips along with the rosy tone. (Psst — this is super similar to Winky Lux's Glimmer Balm!)
Check out a TikTok of the Glimmer Glow lipstick in action.
Promising review: "I have the Winky Lux version of this pH color-changing lip balm and I enjoy it! However, this lip balm is legit 1/3 of the price and just as good. Just as moisturizing, it’s a balm so it not super long-lasting but the color actually stains a bit, which I fully enjoy. All in all, exceeded my expectations and will be purchasing again!" —Tracy Medina
Price: $3.19 (originally $3.99) — yes, it was already that cheap!
13. 43% off a fanny pack perfect for keeping your essentials *literally* close to your chest during travel or everyday life. The strap is long enough to wear crossbody or around your waist, which keeps your arms and hands completely free. Psst — people say it's very similar to Lululemon's belt bag, which is over double the price!
Promising review: "This belt bag honestly looks just like Lululemon without the label. I love the variety of colors this brand offers and the adjustable strap and buckle for easy on and off. It also has several mesh compartments in the inside for separating smaller items from each other. I will definitely be ordering this in more colors!!" —Lauren A.
Price: $13.58 (originally $23.98; available in 43 styles)
14. Up to 53% off a pair of ridiculously comfy pull-on cushioned boots so you can live out your middle-school dreams of owning Uggs (in case dropping over $140 on a pair isn't in the cards rn). Lined with soft faux fur and memory foam insoles, these cushy mini boots feel like a warm hug on your feet.
Prime members: You can try before you buy!
Promising review: "I've debated about buying the Ugg Ultra Mini boots for a while now but didn't want to spend $140 on them. I came across these boots and figured I'd give them a shot since they were HALF THE PRICE! I'm so happy I went with them. The quality is amazing and the lining is so soft and cozy. I wear a 9.5 but ordered the next size up so I can wear with thicker socks in the winter. So comfy and easy to walk in." —Alexandra
Price: $51.69 (available in women's sizes 6–10 and four colors)
15. 52% off a Fossil watch if you like to sport a little bling on your wrist — and, you know, see the time at a glance — but can't quite justify splurging on a Michael Kors watch. For just over 70 bucks, you can get an alternative that's also beautiful, with a crystal bezel, stainless steel bracelet, and other glitzy details.
It's also water-resistant up to 330 feet and safe for bathing, swimming, or snorkeling!
Promising review: "I was going to get the Michael Kors rose gold watch, but decided to go with this one due to the great price and my familiarity with Fossil watches and how great they are made. I was not disappointed. The crystal dial is just enough to make it look really expensive and add a touch a bling! I totally recommend it." —Tina Beanie
Price: $72 (originally $150) — clip the 10% off coupon for the full discount
16. 35% off a crinkle paper bag vase giving modern art vibes — to the extent that you can find a *very* similar version at the MoMA Design Store for $125. If you love the concept but not enough to shell out that much, this cool option will run you just over $30 instead.
Promising review: "Saw this on Instagram and had to purchase it. I love the minimalist and artistic vibe it gives off. Looks much more expensive than the cost and is a great size for floral arrangements." —Marie Weathers
Price: $31.91 (originally $48.99; available in two colors).
17. 31% off a faux leather belt that'll have you going, "Gucci who?" It costs less than the price of a movie ticket, but no one will be the wiser when you pair it with every jean, skirt, dress, and pant you own.
18. Up to 32% off a super customizable Govee neon rope light to get creative with your wall decor. Its bendable design lets you twist it into all sorts of neat shapes! Spell out your name, recreate a specific object, or keep it abstract with fun squiggles for the coolest ambient lighting. Hue, who?
Several reviewers compare these to Hue LightStrips and say these are even better, especially for a fraction of the price! Get a closer look at these on TikTok — the reviewer shows how easy they are to put on the wall!
I'd been eyeing this rope light for ages and finally picked it up during the *last* Prime Day. It's everything I'd hoped it would be and more. First of all, it's SOOO easy to put on the wall — it comes with these little adhesive plastic brackets that you just slide onto the rope and then press against the wall, and continue adding them as needed to support the shape you're making. I stuck with a basic wave shape for mine as I have it mounted underneath a gallery shelf and wanted to keep it simple, but it wouldn't have been difficult to create a more elaborate design! The Govee app makes it so easy to program the lighting however I like, and it's upgraded my nighttime cozy vibes in a MAJOR way. I highly highly recommend if you're looking to improve your ambient lighting beyond just buying more lamps!
Price: $38.99+ (originally $55.99+; available in two lengths)
BTW, Govee has a whole bunch of Prime Day deals right now if you're looking for more unique lighting options!
19. Up to 43% off a pair of flared high-waisted crossover leggings because the viral Aerie version is *impossible* to avoid if you spend time on TikTok, but don't feel peer-pressured into that pair if you're on the fence. These are buttery soft, stretchy, and super lightweight — the ultimate WFH pants or loungewear.
20. 26% off a slightly cropped half-zip pullover for those wildly fluctuating temps Mother Nature just looooves to throw at us sometimes (like, make up your mind, pls). This trendy piece makes the perfect throw-on layer for jeans or shorts, and reviewers even compare it to a pricier Lululemon option!
My BuzzFeed Shopping colleague Emma Lord (that's her above on the left) says: "I own this in the Aqua Green and the Pink and could NOT be more obsessed with them. I don't think I took them off for the entirety of winter, fall, and spring — I either wore them under my jackets or to work out in the cold. They're so snuggly, soft, and well-made. My favorite thing though is probably all the fun, readily available colors they have in addition to the neutrals. Also, not to be a traitor because I LOVE Lululemon, but once this goes through the wash the fabric of this is so much cozier than their version."
Promising review: "Love it. So soft and comfortable. Such a great fit. Totally looks like Lululemon." —ahnjloo
Price: $31.99 (originally $42.99; available in women's sizes S–XXL and 15 colors).
21. Up to 40% off a glass mushroom lamp because the price of one of these at Urban Outfitters and West Elm? Painful. This one? Very reasonable! This'll cozy up your space at night with breaking the bank and makes a lovely, unique addition to your ambient lighting.
Also, as someone who owns the Urban Outfitters mushroom lamp, it's fine? But probably not worth $99. If I bought another, I'd definitely go for a cheaper version like this.
Promising review: "I am obsessed with this adorable, mini lamp. I wanted the Urban Outfitters one, but couldn’t justify the price. This one is even cuter and much more affordable." —Audge
Price: $29.98 (originally $49.99; available in eight colors).
22. 54% off an internet-beloved set of makeup sponges — reviewers sing their praises as a budget-friendly swap for Beauty Blender and Real Techniques, since you get five of these for less than $10! Plus, when it comes to blending foundation, concealer, powder, and BB creams, there's no better tool for a ~flawless~ finish.
Promising review: "Don't hesitate, just buy these. I was using the Real Technique sponges for years and bought these on a whim after seeing several TikToks praising these. I love these sponges and the price. I apply liquid foundation with a damp sponge and these work better than Real Techniques. They are dense but soft and 'bouncy.' I wash mine between each use and these hold up very well and much better than the RT. Very happy with my purchase and the price. Will definitely continue to buy." —chris
Price: $5.94 (originally $12.99; available in 10 sets).
23. And 20% off a 12-pack of soft microfiber makeup removing towels, a true hack for budget-savvy makeup wearers, since they can gently remove makeup using only water and be reused over and over! Perfect for travel and everyday use, they'll cost you just over $1 per cloth, which is still nearly 14 times cheaper than the infamous Makeup Eraser, even at its current Prime Day price.
HuffPost Shopping writer Haley Zovickian swears by these: "I only use these now to remove my makeup, including heavy mascara, and they are great for my sensitive skin. I do follow up with a gentle cleanser to cleanse my skin once all my makeup is off. They're big and dry quickly so you can use the same towel multiple times before having to wash it or switch to another one."
Promising review: "These things are so soft! Great for taking off makeup. I was using the Makeup Eraser before, but these are 100 times better. You just wet them, wipe off your makeup, rinse and hang out. I guess you could use a new one each day, but I they are very big so you can get a few days out of one. Great value for the money!" —Shopforbargains
Price: $12.76 (originally $15.95; available in 13 color combos and a pack of 30 — also on sale for $28.79!)
24. 33% off oversized square sunglasses exuding high-end vibes at a far more appealing price, plus polarized lenses with UV 400 protection.
Promising review: "Love these so so much. I wanted the chic Bottega Veneta designer pair, but these look exactly like those for less than $20. Deal of the century. They are comfortable and extremely well made and I seriously can’t get over the price. I’m thinking about buying another color because I love them so much." —Kam
Price: $12.79 (originally $18.99; available in 13 lens colors).
25. Plus, 50% off some bestselling chic black frame sunnies because they scream, "I'd rather be on vacation!" They're classy and edgy at the same damn time, and reviewers mention that they're an AH-mazing alternative for an expensive designer pair. (*cough cough* Celine *cough*)
26. And up to 52% off the perfect round frame shades — an amaaazing alternative for the classic round Ray-Bans, without the classic Ray-Ban price.
27. 29% off BestLand's high-performance matte lipsticks, which might be cheap (less than $2 each!) but bear results that feel ~expensive~ — especially since so many reviewers swear they're even *better* than those pricey name brand liquid lipsticks! This set is honestly a must-have if you love red and pink lip shades, since it contains six long-lasting staples that'll have you look fierce all day long.
Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason this lipstick is better than even $20 name brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging and had to be removed with a makeup wipe. Fantastic product!!" —Claire
"Beautiful and soooo worth the money! Usually I always purchase either Stila Cosmetics or Kylie Jenner but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy
Price: $8.49 (originally $11.88; available in three sets)
28. 67% off an-app controlled robot vacuum cleaner for those who think the Roomba is still *way* too expensive (trust me, we get it). This vacuum cleans hardwood floors and low pile carpet for half the price and comes with a charging station.
29. 24% off slip-on mules stylish enough for work and so comfy, you'll probably end up wearing them even on casual days — reviewers say they hold up to well to light walking. They're a budget-friendly alternative to Madewell's Gemma mule, well worth it for half the price and how much use you'll get out of them!
Promising reviews: "Purchased to test as a [swap] for the Madewell Gemma mule. I absolutely love the shoes! I feel like they will stretch when I wear them a few more times, which my narrow feet can’t really afford, but for the price of these compared to Madewell, I’ll live with." —Briana Favors
"I really love these shoes. I’ve been eyeing the Madewell Gemma mules for months, but stumbled upon these and decided to take a chance. These are super comfortable and easy to walk in." —Hannah Newsome
Price: $28.10 (originally $36.97; available in women's sizes 5–12 and five colors).
30. 24% off an elegant set of square wine glasses that'll make you want to pop up your pinkie and pretend you're sipping on expensive champagne in your penthouse apartment. Very similar to ones sold at Crate & Barrel, these'll spare your wallet while making your morning OJ or evening merlot feel extra fancy.
Promising review: "We've had four of these glasses for over six months now and finally just added four more to our collection. These glasses are SO CHIC and are very similar to ones sold at Crate & Barrel but are MUCH more durable. Unlike the C&B glasses, you can cheers without feeling like the glasses will break. In fact, they've tipped over in the sink a few times and are still intact. They dry beautifully, sparkle after the dishwasher and we get so many compliments on them. I love them!" —Katie B
Price: $24.98 (originally $32.98; also available as a set of two)
31. 23% off a gorgeous dimmable gold LED light to light up your bathroom, vanity, or even wall-mounted artwork without dropping — literally — over $1,000 on RH's linear sconces.
Check it out on TikTok (along with other RH swaps on Amazon).
Promising review: "These lights are spectacular! Amazing materials and build quality. Beautiful lines and design. They look far more expensive than they are. So gorgeous, we are trying to figure out another place to put them in the house." —Cheryl
Price: $43.19 (originally $55.99; available in four sizes, and other colors and sizes).
32. Up to 32% off a duvet cover set if you love the look and feel of linen but can't stomach the price tag. Not only does this come in dozens of dreamy shades, but reviewers also rave about its soft, textured feel.
The set comes with a duvet cover and two matching shams — if you don't already have a duvet insert, be sure to pick one up! Note: While many describe this set as breathable, some say it's too warm for hot summers, so you may find it better suited to the cooler months of the year.
Psst — one TikToker compares these to their Bed Threads linen bedding set costing over $300, if you want a similar look.
Promising reviews: "The color is great, perfect match for the UO jersey set. The cover is soft, stretchy, doesn't seem to pill too much even though I wash it frequently. My last jersey comforter was way more expensive than this and pilled like a nightmare after two washes." —Malinut
"It’s very soft, comfortable, super breathable, and keeps you warm. It’s like sleeping with clouds. I was searching for a duvet cover that felt like the fancy hotel ones and this one is perfect." —Jason Arroyo
Price: $58.13 for king size (originally $85.98; available in sizes twin XL–California king and 38 colors).
The reviews for this post have been edited for length and clarity.
Looking for even more incredible Prime Day deals? Check out all of our top picks, plus Prime Day deals from our friends at HuffPost:
—Prime Day Deals For Your Home
—TikTok Products On Sale For Prime Day
—Prime Day Deals On Products Reviewers Love
...and browse through all our category round-ups here!