We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
&media=https%3A%2F%2Fimg-mkr.buzzfeed.com%2Fbuzzfeed-static%2Fstatic%2F2023-10%2F11%2F17%2Fcampaign_images%2Fba894b0ceda5%2F40-beauty-products-that-reviewers-over-40-love-gr-3-767-1697045567-0_dblbig.jpg%3Ftemplate%3Dpinterest-vertical-halftone-v1%26title%3DNDAgQmVhdXR5IFByb2R1Y3RzIFRoYXQgUmV2aWV3ZXJzICpPdmVyKiA0MCBMb3ZlIChHcmFiICdFbSBCZWZvcmUgRmFsbCBQcmltZSBEYXkgSXMgT3Zlcik%3D%26color1%3Dbluelight){kind=link}
Amazon's Prime Big Deal Days sale event (or, as we like to call it, Fall Prime Day) ends today! There are more deals than you could ever begin to look through on your own...so that's where we come in!
We waded through the mountains of bargains for you and found some of the best deals in every category.
FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the day to see our latest updates as the deals change!
Note: To get these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.
1. A hydrating eye stick for 32% off with a cutie little polar bear design perfect for its cooling and calming effect. It'll help reduce dark circles, lines, and puffiness while delivering moisture without oils. Sensitive skin friends, this one's for us.
2. A box of Crest 3D Whitestrips for 35% off that removes 14 years' worth of staining with just 30 minutes of daily use.
3. Or! A box of peroxide-free whitening strips from Lumineux for 40% off if you're looking for something a little more gentle. It uses coconut and sage oil to make it safe for sensitive teeth.
4. A rechargeable Finishing Touch electric razor that's 63% off to help get your legs so smooth you'll get flashbacks to the days when you were seven and didn't have leg hair yet. And if sometimes you shave and get out of the shower and realize that you missed a spot, noooo worries! It's got an LED light to help illuminate skin and avoid missing any patches of hair.
5. A bottle of fan-fave CND SolarOil for 30% off to help your nails grow and grow (no peeling!), and keep your cuticles nourished and soft, no matter how much hand sanitizer you're using. Just massage in the jojoba oil and vitamin E infused formula daily.
6. An affordable Elizabeth Mott's waterproof eyeshadow primer for 44% off, which laughs in the face of oily lids and creases, since its paraben-free formula features a sebum-controlling powder that locks in your shadow. You're not going to want to skip out on this step if you're looking for your pigment to really pop.
7. A bottle of professional-grade callus-removing gel that's 35% off and will quickly remove all those calluses. Holy guacamole, these results! Mind-blowing. Your feet will be smoother than a baby's bottom.
8. Or an exfoliating foot peel booties for 63% off you just wear for an hour, then await dramatic — and if you look at the pics below you'll see I do mean dramatic — peeling results over the next week or two. And after that? You'll be left with *seriously* soft feet.
9. Soothing gold collagen under-eye masks for 53% off to make carrying less under-eye baggage a reality. These little miracle workers are fab if you're experiencing some puffiness due to a lack of zzzs — pat 'em on and forget about them for 20 mins for some cooling and hydrating relief (it's just a bonus that they brighten, too!).
10. The fan-favorite Laneige lip mask for up to 30% off that'll keep your lips hydrated and ~supple~ while you get a good night's sleep. Just slather on before bed and you'll wake up with a super-soft pout.
11. And! Laneige's gloriously glowy daily lip balm is also 30% off so you can maintain all the moisture from the sleeping mask you applied the night before. It's packed with murumuru and shea butter, so you'll beat the winter weather that usually totally wrecks your lips.
12. A set of matte hair clips for up to 50% off to ensure that even on your messiest hair days you can still look put-together and fabulous.
13. Cosrx’s snail mucin repairing essence for 43% off that may seem like it would give you the ick, but is totally worth adding to your routine. No snail-like results here: Just pat it in, and you’ll be appreciating the moisture boost right away. Reviewers say it helps with acne, inflammation, peeling, fine lines, and even eczema!
14. The Revlon One-Step Hair Dryer and Volumizer Plus 2.0 for 41% off — the newer, slimmer version of the ever popular device that has *thousands* of 5-star ratings from Amazon customers. I mean, the jaw-dropping before and after photos really speak for themselves.
15. A splurge-worthy tube of Stila mascara for 30% off if you're dreaming of a formula that doesn't flake, fade, or streak again.
16. And a cruelty-free lengthening mascara for 20% off for voluminous, curly lashes at a price that's frankly too cheap to not just toss in your cart. It's lightweight, won't transfer, doesn't smudge, and lasts all day — what more could you ask for?
17. A beloved Mario Badescu Drying Lotion for 30% off because it looks like a tiny science experiment, but acts like a magical acne potion. Simply dip a cotton swab down into the pink solution, then dab it over any pimples to watch them shrink in just a few hours.
18. And a cult-fave Mario Badescu Facial Spray for 30% off to hydrate your dry skin and keep it *refreshed*. This can also set your makeup and leave you with a glamorous dewy finish.
19. A curling rod headband that's up to 28% off for heatless, beautiful, juicy curls on those days where you don't wanna style your hair with any hot tools.
20. A vegan exfoliating body scrub for 25% off to slough away the rough bumps on the back of your arms and legs (keratosis pilaris is its name but you may have heard it called "strawberry skin" or "chicken skin") with a combination of powerful alpha-hydroxy acids.
21. A set of satin pillowcases for 38% off that'll make bedtime feel more luxurious while also keeping your skin soft and your hair untangled — what a treat!
22. A Grande lash enhancing serum for 30% off for delivering you longer and thicker in just 4–6 weeks. So before you go conjuring up spells for full lashes, apply this consistently like a top liner and watch your lashes transform into what you've always dreamed of.
23. A non-aerosol dry shampoo powder for 25% off that's packed in a travel-friendly compact to prolong wash day and revive greasy locks so you can basically roll right out of bed and into the office and STILL have coworkers complimenting your fabulous hair.
24. A box of skin-lifting, pore-tightening Skin1004 face masks for 43% off with results that reviewers swear by — not to mention the fact that it's weirdly fun? The mask tightens as it dries on your face, giving you the titular "zombie" effect. Just wait 15 minutes and rinse to reveal your glowiest glow yet, thanks to the albumin (AKA egg white) and aloe formula.
25. A Revlon volcanic face roller for 39% off to keep excess oil at bay throughout the day, absorbing shine in seconds without messing up your makeup or requiring you to pack on more powder. If you have oily, acne-prone skin, this clever roller might just be your new holy grail.
26. A Makeup Eraser cloth for up to 33% off that you can wash and reuse! And get this, it can help remove your makeup with JUST WATER — definitely sorcery! This'll save you some serious shmoney since you won't have to constantly buy makeup wipes.
27. A skin spatula for up to 42% off with four different modes for deep cleaning those pores and help extracting those blackheads, just like the professionals do. If you're a Dr. Pimple Popper lover, you'll love using this to get all your own gunk out your face.
28. An Oral-B Genius X Limited electric toothbrush for 50% off to upgrade your manual toothbrush and ~wow~ your dentist. It's equipped with AI that connects to your smartphone to instantly recognize your unique brushing style and adapt to guide you to your best, deepest clean, with up to 500% more plaque removed than a traditional manual toothbrush.
29. A Color Wow bombshell volumizer for 30% off so flat hair can be a thing of the past and voluminous locks can be all your hair knows. This weightless, alcohol-free spray will work more magic on your head than the Scarlet Witch did in Wandavision.
30. Some acne patches for 20% off if getting to see how much gunk they've sucked out of your popped pimples fills you with excitement. Plus they'll prevent you from picking at zits!
31. A bottle of liquid gold, I mean Lancôme Teint Idole foundation for 30% off that'll make you wonder why you ever messed with other foundations. This long wearing, waterproof magical little potion will give you breathable full coverage and keep you matte all day long.
32. A *TON* of shades of cult-fave Peripera Ink Velvet Lip Tint for 40% off — reviewers love this for the softness of the matte color, how buildable and long-lasting it is, and how it doesn't crack or leave skin feeling dry.
33. A dentist-recommended WaterPik that's 50% off for making your dentist happy with a gentle yet effective flosser that's 50% more effective than traditional dental floss.
34. A Briogeo leave-in conditioning spray for 20% off that'll hydrate your dry hair with its leave-in formula made for ALL hair types! Your split ends are no match for this powerful mask, which could leave your hair shinier and stronger after as little as two uses.
35. The Brow Wiz pencil for 30% off that's sure to have you filling in and shaping your brows like an absolute pro.
36. An eight-piece magnetic eyeliner and lashes kit for up to 45% off to make putting lashes on way WAY easier. Simply apply the magnetic, smudge-proof liner like you would any liquid top liner, place the magnetic eyelashes right on top, and *voila*! Easy peasy and no messing with lash glue.
37. A deep waver hot tool for 32% off that'll have you belting out Under the Sea while letting your beautiful waves flow in the wind. No need to go asking the Sea Witch for perfectly wavy hair, let this crimping tool become *part of your world* and get beach waves without the beach!
38. A Crave Naturals detangling brush for up to 52% off which tells knots and tangles to take a hike with their unique, cone-shaped bristles that work to separate the hair sideways. Gliding through your tresses without pain or breakage has never been more effortless; and reviewers with all different hair types noted how easy it was to use, thanks to its curved shape.
39. The NuFACE Trinity starter kit for 30% off — a hype-worthy facial sculpting device designed to tone, lift, and give your moneymaker a naturally contoured look. In as little as five mins a day, this skincare staple claims to stimulate larger surface areas and smooth out fine lines and wrinkles.
40. The Bold Uniq Purple Hair Mask for 41% off to help brighten and neutralize hues of color-treated blonde hair in between touchups at the salon. It also deeply nourishes and helps restore shine to hair damaged by bleach.
Looking for even more incredible Prime Day deals? Check out all of our top picks, plus Prime Day deals from our friends at HuffPost:
—Prime Day Deals For Your Home
—TikTok Products On Sale For Prime Day
—Prime Day Deals On Products Reviewers Love
...and browse through all our category round-ups here!
Reviews have been edited for length and/or clarity.