We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. Overnight hair rollers because doing your hair in the morning can be time-consuming and frustrating. Pop these in your hair and tuck yourself in, and just like that, you'll wake up to perfect curls.
Promising review: "Hands-down these are the best curlers I’ve ever used! Right after I write this review I’m throwing away my curling rods! These cloth rollers are incredibly comfortable to sleep in and the results are beautiful and lasts all day! I have a lot of hair and one pack of 30 works great for me! I try to use almost every single one to get more curls going. After I place them in I put my satin cap on to keep my curls in place overnight." —Raven
Get it from Amazon for $10.99+ (available in 20, 30, and 40 count and in various colors).
2. A beloved cruelty-free lengthening mascara for that falsie look without having spend time trying to glue lashes on. I mean, just look at the before and after photos. And it has over 233,000 5-star ratings!! Plus, it's under $5!
BuzzFeed editor Kayla Boyd swears by this mascara and said:
"As someone who isn't a big fan of false lashes (the glue irritates my eyes and I'm terrible at applying them) this budget-friendly holy grail does the trick for both lengthening and volumizing my lashes. It uses a conic shape fiber brush to help the mascara apply evenly without getting too clumpy. Plus, it's cruelty-free!"
Peep more deets in her full Essence Lash Princess mascara review.
Promising review: "I saw a recommendation on TikTok and thought for $5, why not?! I love this mascara! I have used other high end brands of mascara and this honestly gave me more volume and length! I recommended it to two other family members and they love it too!" —Hannah
Get it from Amazon for $4.99 (also available in two- and three-packs).
3. And a smudge-proof eyeliner stamp if you just don't have the energy or time to attempt to get the perfect cat eye. This stamp makes it super easy to get the winged eyeliner look, fast. It has two sides — one with a stamp and the other with a liquid eyeliner pen.
You can choose the thickness of your wing and this tool comes with two stamp pens — one for each eye.
Promising review: "Best eyeliner ever! This item was a 'TikTok made me buy it' LOL but overall, I am truly happy with this purchase. Thank you! Your product is truly amazing!" —Samantha Lopez
Get a set of two from Amazon for $14.98 (available in three sizes and a combo pack).
4. A pair of no-drip cleansing cuffs that'll make it easier (and less messy) to quickly wash your face in the morning without splashing water everywhere and without getting your arms wet. So, go ahead and wash your face like those famous Neutrogena commercials.
LA Beautyologist is a Black- and woman-owned small business from esthetician Nai Roberts-Smith. She also owns her own studio — The Golden Rx Skin Studio — in LA where she offers skincare and body treatments.
Get a pair from LA Beautyologist for $25 (originally $27; available in four colors).
5. And a set of super absorbent hybrid scrunchie towels to speed through your morning hair routine. These will help your hair dry faster without heat damage from drying tools.
Kitsch is an LA-based woman-owned small business established in 2010 that specializes in hair accessories.
Promising review: "I ordered this because I was sick of keeping a towel on my head for so long while my hair dried, and if I didn't have a towel, my shirt was soaking wet from my hair after a shower. For reference, I had very long, thick hair and it takes a while to air-dry — and I'm so happy I found this scrunchie! It's a lot bigger in person than it looks in the image, which is great because it covers more of your hair to help dry it. No more heavy towels on my head or tight towel wraps." —Meghan
Get a pack of two from Amazon for $11.99+ (available in six colors/designs).
6. Batiste Dry Shampoo if you want to skip washing your hair in the morning. This will quickly remove excess oil from your roots so you can sleep in instead of waking up early to wash and dry your hair. Plus, this will also make your hair look more voluminous.
Promising review: "This literally changed my life. I was one of those people who used to complain about needing to wash my hair DAILY. I have thin, light blonde hair. I looked greasy and unkempt after one day, not even taking into consideration working out or sweating. But now?! A whole new world. Now, my hair can look smooth and straight, because I don't need to wash, dry, then straighten every morning (what a time-suck!). Now, I just straighten and dry shampoo. I've used the extra time in mornings to improve my makeup routine, take my dog on longer walks, etc. AND I look more put-together at work. Get this stuff. Conserve water. Never look back." —Eemn83
Get it from Amazon for $9.58 (also available in multipacks).
7. A bottle of Aquaphor body spray lotion because who has time to apply lotion all over their body when they're in a rush? Not only will this speed up the process, but it'll also help you get to those hard-to-reach areas like your back.
The nongreasy formula is made with a blend of butane, petrolatum, mineral oil, ceresin, lanolin alcohol, panthenol, glycerin, bisabolol.
Promising review: "I would give 10 stars to this if I could. As I've gotten older, every winter, my back will itch constantly. This year has been particularly bad. My mom received a sample of this and gave it to me. I didn't hold out a lot of hope that it would provide any kind of lasting relief, but I tried it. From the first spray, the itching subsided quickly, and I only use it every other day now. As soon as I step out of the shower and dry off, I step back in and give my back a quick, light spray, and that's all it takes. How easy is that? I use so little that the shower floor doesn't get slick or coated. And a little amount is all it takes! It does leave a light coating on your skin, but it is so thin, that it won't stain your clothing. I am now itch-free 99% of the time, and I hope they never stop making this product!" —Anonymous
Get it from Amazon for $21.42.
8. A bottle of SoCozy Curl Spray Leave-In Conditioner so you can prevent your hair from getting frizzy while you sleep — just spray this before bedtime to help restore curls and detangle your strands. No need to wake up to bedhead and a tedious hair routine. Reviewers say it makes mornings easier (for kids and adults).
This is designed to work on all hair types, with reviewers with 2a–4c curls swearing by it!
Promising review: "Amazing!! I had NO idea that my frizzy-haired little girl had beautiful curls. I went down an Instagram rabbit hole and saw a similar girl show how her frizz was curls. I ordered this!! My mind has been blown!! This has changed our lives. It smells so good! It is easy to use and air dry. Before my daughter woke up with terrible bedhead that looked like this! Now it is gorgeous soft curls. We will definitely buy again and tell everyone about this product!!" —Amazon Customer
Get it from Amazon for $7.99.
9. Or a curl refresher spray made with aloe vera, to rehydrate your hair without having to wash it — just spritz and go!
The Fro Experts is a Georgia-based, Black woman-owned natural haircare brand that creates products that are formulated for type 3 and 4 hair textures.
BTW: this is meant to be used in place of water as a refresher, but per the brand, can be used right after conditioning as the “liquid” portion of the LOC method in your wash 'n go or as a detangler.
Promising review: "OMG and AMEN ... seriously, I have TRUE 4c hair and I have never in my 36 years experienced a true 100% natural/organic hair product, and for this to be my first time I'm beyond impressed. So pleased with my 2-year-old daughter's hair as well :-) Product does EVERYTHING its described to do :-)." —Rosanna Quinones
Get it from The Fro Experts on Etsy for $22.
10. A Revlon One-Step Hairdryer and Volumizer Brush so you can style and dry your hair at the same time. But wait, there's more — it also adds volume, detangles your locks, and reduces frizz. With ~too-good-to-be-true~ results, it will seem like you spent hours at the salon.
Promising reviews: "It's a must-have!!! I'm IN LOVE! I'm kicking myself for not getting one sooner. I have fine, shoulder-length hair that is wavy when it air dries. It's not a pretty wave, more like a frizzy mess, so I always dried and used a straightener. It was time consuming, hair was all over the bathroom, and some days, I wasn't happy with the results. It was a vicious cycle. Now, my hair is done in half the time, it's smooth, and I barely lose any hair in the process. I let my hair air dry a little before I use the One-Step Dryer on low, and the results are amazing. I could never master the hair dryer and brush technique, so this is a game-changer." —A. Kyle
"I have 4c African American kinky-coily hair. This dryer cuts my drying and straightening time to just 20-25 minutes! I part my hair in four sections, apply my heat protectant, and use this dryer, and in no time, my hair is straightened! This hairdryer is comfortable and practical to use. Highly recommend for Black/AA or textured hair!" —Lisa
Get it from Amazon for $33.19+ (available in five styles).
BTW, if you're looking for styler specifically for curly hair, Revlon has a one-step styler with almost 45,000 5-star ratings that reviewers with curly hair swear by. Grab one for $28.95+ (available in two colors).
11. Vegan and cruelty free makeup that can be used on your eyes, lips, and cheeks so your makeup routine will be less complicated and you can save some precious time in the morning. Plus, this is also great if you put your makeup on while on-the-go, since you'll only need one item instead of a bunch of beauty products.
Broomstick Apothecary is a small biz based in Washington D.C. that sells natural beauty products.
Promising review: "AMAZING. Love this, so great for travel and everyday. It makes putting on makeup a breeze, looks wonderful on — can get rid of all the powder makeup that takes up so room. I'm a redhead, the tangerine looks the best on me, then the pink, then the copper, but all wonderful. Plus there is no bad stuff in it." —Clarissa Jacobson
Get it from Broomstick Apothecary on Etsy for $14+ (available in sets of two, three, six, and 10 shades).
12. A reusable Revlon oil-absorbing stick to soak up any excess oil for that matte look. This replaces blotting papers and can be used before or after applying makeup! It's even simple to clean — just remove the stone and wash occasionally.
13. A pack of pimple patches for those pimples that pop up at the wrong time. Just stick these on, and it can help reduce the size of pimples and any visible redness/irritation.
Promising review: "These things have gotten rid of so many blemishes for me! I had two really big pimples, one on my chest and one on my shoulder, so I put these patches on them, and it pulled so much stuff out of those pimples that the area where it's white is actually, like, thicker than the rest of the patch; these patches are a miracle! Gotta love finding inexpensive and super effective acne solutions!" —KM
Get a pack of 96 in various sizes from Amazon for $13.
14. A Maybelline Eyebrow Definer Pencil if you struggle to get your brows the right shape — this will make it easier to get them the way you always dreamed of. This pencil has a teardrop-shaped tip and a little brush to help you draw and blend your way to picture-perfect brows.
Promising review: "I have little to no eyebrows. Penciling them in with something like Brow Wiz with the tiny tip is pointless and takes forever, and I run out in a month or less. This makes it easy, and my brows look BOMB!!! I will buy this over and over and over." —CheerfulBanshee
Get it from Amazon for $8.89+ (available in six shades and two-packs).
15. The Bed Head Curls diffuser hair dryer designed to help reduce frizz and boost shine. It has a special *chill out* button that releases cool air to style curly hair. The diffuser can also be removed and used as a regular blow dryer.
Promising reviews: "The best thing I have ever bought for my hair...EVER. This was a game-changer for me. I've already recommended this to friends who have ordered it and said the same thing. The picture (shown above) is with a regular blow dryer vs. with THIS blow-dryer. If you have curly hair, you NEED this in your life. No questions asked. Buy it now! Don't read any more reviews; you're wasting valuable time. Just trust me. This is all you need in life." —Kimberly Deloge
"Works well on 4b/4c hair. My hair is a kinky/tightly curled texture, and it works great drying while maintaining my texture. The placement of the handle makes it easy to hold closely to my head." —Amazon Customer
Get it from Amazon for $24.49.
16. Maybelline Dark Circles Treatment Concealer that will work like magic to hide discoloration around your eyes. Just swipe with the included sponge applicator to make tired eyes look refreshed and selfie ready. 📸
Promising review: “First time user — this is a game-changer. And now I’m hooked. It’s sheer but covers, IDK how but it’s magic and blends in perfectly with my foundation. You can’t even tell I’m wearing it, even if I’m wearing it alone without foundation, and it’s so lightweight. Don’t even bother looking at other concealers just buy it. And buy your actual skin tone like your foundation, don’t go a shade lighter there’s no need." —Jenna Cherie
Get it from Amazon for $7.53+ (available in 18 shades).
17. A detangling brush designed to be used on curl types 3a–4c, wet or dry. This flexible comb separates hair without pain or breakage, so you can kiss knots goodbye and no longer have to dread hair-washing day.
Promising review: "This was the best purchase ever. I had braids and took them down three months later, and if I didn't have this brush to get the knots and tangles out, I don't know what I would have done. I swear by this brush. It's a must-have. I have type 3c hair if you are wondering, but I recommend it for all hair types if you deal with knots and tangles." —Monica
Get it from Amazon for $6.99+ (available in five colors).
18. Moisturizing heel socks that you can wear to bed and wake up to softer and more hydrated feet — say bye-bye to cracked heels! This gel-lined sock is infused with jojoba seed oil, olive oil, and vitamin E oil. You can also pair it with your favorite lotion, and they are reusable and washable.
Promising review: "I used these socks with Dr. Scholls severe cracked heel balm, every night for the first week and then on and off for the next few weeks. Photos (shown above) are about three weeks apart. My heels had deep, painful cracks that would occasionally bleed, and now they're almost gone." —Manuel C.
Get it from Amazon for $14.99 (available in five color options).
19. COSRX Snail Mucin 96% Power Repairing Essence, because this serum is infused with snail secretion to hydrate your skin while fading dark spots, acne scars, and smoothing fine lines. Reviewers with sensitive skin are praising it and some have even seen results in just days.
20. A Neutrogena makeup-correcting stick so you can remove smudged eyeliner or lipstick fast. It can be frustrating to fix your makeup, especially on-the-go, but this makes it super easy. It's like having a magic wand for all your makeup mishaps.
Promising review: "This is the BEST makeup remover EVER! Makeup melts off! It leaves the skin feeling soft and moisturized! I will never use regular make up remover again!" —Tammy Gilbert
Get it from Amazon for $7.97.
21. A pack of genius eyeshadow patches, because they'll prevent your eyeshadow from getting all over your face. Plus, it'll also make your liner and shadow lines look super crisp. You'll wonder how you went this long without 'em!
These have adhesive on back so nothing moves around in the process.
Promising review: "My prayers were finally answered. I’ve been looking for something like this for a long time. It keeps eye shadow from getting on the cheeks which tends to happen every time I apply eye shadow. These strips catch all the falling eye makeup. I’m glad I found them. Highly recommend." —Frequent shopper
Get a 120-pack from Amazon for $6.99.
22. An Etude fixing tint so you can stop reapplying lipstick throughout the day. It's lightweight, transfer-proof, and only takes 60 seconds to apply. Plus, reviewers say it lasts a long time and it's hydrating — because who wants chapped lips? Long-lasting lipstick that doesn't flake? Sign me up!
Promising review: "Has a blurring effect on the lips and it goes on like a liquid lipstick but doesn’t have that dry feeling. The color was super cute and natural, great for everyday wear. The packaging is also so adorable and it’s a good size so you can keep it in your purse. Overall, very good lippie!" —Takara01
Get them from Amazon for $8.45+ (available in 15 shades and a three-pack).
23. Pretty Fab Nails Mani Wraps if you don't have time to go to the salon but also want your nails to look fab. If you want to do your nails at home without it feeling like a failed art project, these already have designs on them — all you have to do is smooth 'em on. They won't smudge or chip and there's no need to wait for them to dry!
Pretty Fab Nails is a Florida-based woman-owned small business.
Promising review: "Probably the best nail wraps I’ve used so far. I applied these to my Kiara Sky Gelly tips as I am not great with painting my own nails lol. I finished them off with a gel top coat and cured them. I’ve been wearing them for the past week and no chips or tears. I’m sold!!" —Etsy Customer
Get it from Pretty Fab Nails on Etsy for $5.99 (find more designs here).
24. Or Fake Halo nail polish for a quick, but fab mani without having to make an appointment or leave your house if you just want to stay in when it's cold. And, don't worry, it doesn't require any special tools or skills — this holographic lacquer has a magical rainbow effect that changes and shifts in the light and from different angles.
Mooncat is a woman-owned, vegan, and cruelty-free small business founded by Michelle Lin.
Promising review: "I received my first one in the mail. It was so easy and smooth going on. Two coats later, AMAZING, vibrant, beautiful color. The way the light dances off of my nails, the sun shining off the polish, the prismatic guess have me mesmerized. Yep, I picked two more colors a week later. My daughter is now hooked as well. We love this polish and will be picking out a few more. This is the ONLY polish that we use now." —Johnine L.
Get it from Mooncat for $15.
25. A multi-use balm that'll save you time and money, because as the name suggests, it can be used in over 101 different ways. It can be used to moisturize chapped lips, dried cuticles, and even cracked heels. Plus, you can even use it as a hack to keep your eyebrows in place or mix it with your foundation to achieve that dewy look.
Promising review: "This is probably the best lip balm I’ve ever used. I use it at night and my lips are still soft in the morning — I even think they look a little more full. Plus it smells fantastic. Honestly, the little extra luxuriousness from this makes it worth it for me." —B
Get it from Target for $13.59.
26. A Makeup Eraser so you can ditch disposable makeup wipes and still remove your foundation, mascara, and lipstick quickly and easily. You only need to use water with this cloth and it'll work like magic to remove makeup — yes, even waterproof products!
It's got two sides — one that can wipe off all your makeup with water and a light scrubbing, and another that exfoliates your skin. Plus, all you have to is toss it in the washing machine when you're done!
Promising review: "I am amazed by this product. I would even say that this is life-altering! I have not had to buy makeup remover in three months and don't believe I will ever have to again! When I used makeup remover, I felt like I could never get all of my makeup off and I had to rub my eyes quite a bit to get it off. Even after a lot of rubbing when using makeup remover I still would wake up the next morning with makeup residue from the previous day and I never felt I could completely get my makeup off. With makeup eraser, there is not one bit of makeup left!! It is like magic!! Make sure you follow directions, you have to use warm water and use the correct side!" —Sprklbuz
Check out BuzzFeed's Makeup Eraser review for more deets!
Get it from Amazon for $17.
27. A reviewer-beloved Mane Club 10-in-1 leave-in spray that'll cut your hair routine in half since it'll replace a bunch of different products. This spray can do it all: it conditions, provides heat protection, detangles, prevents breakage, hydrates, smoothes, softens, boosts shine, controls frizz, and strengthens your strands. It does a lotttttt for a product that's just $10!
Mane Club is a New York City–based small business established in 2019 that specializes in affordable haircare products.
Promising review: "Best stuff ever!! Love love this stuff. I've bought a lot of hair products, and this is number one. I will not waste my money on anything else. It smells good. It makes your hair soft and shiny. And when I style my hair, it's wonderful. The waves stay for along time, which they never did. This is the only product that will be for my hair." —Rene C.
You, finally getting the perfect cat-eye with an eyeliner stamp:
