We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
1. A Cantu curling cream made with coconut oil, shea butter, almond oil, avocado oil, olive oil, and mango seed butter — ingredients your hair needs to help it remain hydrated and strong. If your curls are looking a bit limp, all you'll need is some of this curling cream to bring them back to life.
Promising review: "This stuff worked magic on my hair! I have thin hair with bigger, often flat and fuzzy curls. This cream tightens my curls and makes them soft and bouncy. It also helps to volumize them when they often fall flat. I’ve been using it for two months and I love it! It is also a great value." —Trisha
Get it from Amazon for $6.29 (also available in several pack quantities).
2. An incredibly popular repairing hair treatment that only requires eight seconds to reverse damage and restore shine to your tresses. Apply it in between shampooing and conditioning, and the amino acids and "lamellar water technology" will smooth your hair strands without weighing them down. It has over 29,000 reviews — and the result photos really speak for themselves.
Promising reviews: "Absolute liquid magic! Makes my hair so full and healthy. Makes it easy to style. Never been so happy with hair product." —Lilya
"So this stuff is on the same level as Aphogee 2 Minute Reconstructor and the It's A 10 Miracle Leave-In product. Use all three together and you'll look like you just came from the salon. I love this stuff. My hair literally feels silky smooth and looks shiny. Can't go wrong. Detangling? Not an issue." —Genny
Get it from Amazon for $9.87.
3. A Revlon hot air brush because you'll effortlessly take your hair from cute and curly to having a bombshell blowout! It makes blow-drying your hair easier, since it's literally a brush and a hair dryer all in one.
The brush has special vents that allow air to flow so hair dries faster. Plus, it's quicker than using a dryer and then a flat iron or curling iron, which equals less heat damage.
Promising review: "It does take some getting use too, but when you do, it’s magical. It’s helps create beautiful blowouts. Love that it comes apart for travel or storage." —Audrey L.
Get it from Amazon for $39.65 (available in five styles).
If you've tried barrel-shaped hot air brushes before without success and have tighter curls or coils, you may want to try this paddle brush, which reviewers with 3a–4c hair swear by.
4. A Briogeo leave-in conditioning spray to help you end your toxic relationship with frizz. Whether you have curly hair or straight hair, the nourishing ingredients (coconut oil and argan oil) work for almost every hair type. Enjoy wearing your hair out while keeping every strand hydrated and in place.
This spray is designed for all hair types, but reviewers with straight, fine hair say that a little goes a long way.
Briogeo is a Black woman-founded business that specializes in haircare.
Promising review: "This stuff is like magic. This makes tangled hair after shampooing easy to brush through. Makes fly aways go away. Hair is silky and fuller to style. Highly recommend." —Patsy A.
Get it from Amazon for $25.
5. A wildly popular Nizoral anti-dandruff shampoo made with 1% ketoconazole that'll remove dandruff and help relieve red, itchy scalps. Over 64,000 Amazon customers have been left speechless by how effective this concoction actually works.
The brand recommends using it every 3–4 days for up eight weeks for best results.
Promising review: "Bought this for my son who has a major dandruff problem. He has long jet black hair so, you can imagine. He would get big chunks of dry, dead dandruff in his hair it was awful and he would have to use a special comb to get them out but, couldn't get all of it. He used Head and Shoulders for years and just did not seem to help so, we tried this. It worked the very first time he used it!! He no longer has dandruff. I now get this on a subscription once a month. If nothing else has worked for you, this is the magic potion." —Donna
Get it from Amazon for $15.88 (available in two sizes).
6. A Moroccanoil treatment to help keep your hair smooth, hydrated, and detangled. All you have to do is pour some oil in your hands, coat your strands from root to tip, then either detangle your tresses or leave them to air dry. If you want soft, shiny, delicious-smelling hair, then you should def be clicking "add to cart" like right now.
Promising reviews: " I decided to give this oil one more chance and to my surprise, it worked wonders for my daughter's hair. No detangling spray or leave-in conditioner that we tried, was able to produce the same results that this oil provided. My daughter and I now refer to this oil as a 'magic potion' because it helps detangle her hair with such ease and minimal pain. I highly recommend this product to anyone that struggles with easily tangled hair, a small amount goes a long way and it works just a well on wet or dry hair. Will purchase again." —Maria Magdalena Berumen
Get it from Amazon for $18 (available in two sizes).
7. A curling wand that requires the simplest motion to create voluminous, lasting curls. It comes with a heat-protectant glove that will protect you from accidentally burning your hand. All you have to do is spray heat protectant in your hair, part your hair in sections, and take your time curling your hair.
Promising review: "Such a great find for the price! I have long thicker hair and not much experience in the hair curling world, I’m kind of a Tom boy lol. Man this bad boy helped me achieve natural looking beach curls within 30 mins, never had to redo a curl! I couldn’t believe it, it was like magic was happening before my eyes! What a great buy!" —Amazon Customer
Get it from Amazon for $16.49+ (available in eight styles).
8. A Marc Anthony Grow Long hair mask containing biotin, which may help you achieve stronger and longer hair. Your locks will thank you for supplying it with ingredients such as caffeine, ginseng, and hydrolyzed keratin. If you give it a try, you'll likely be left with frizz-free, soft, shiny, and rejuvenated hair.
Read more about how biotin could help with the fullness of hair at Cleveland Clinic.
Promising review: "This stuff is magic in a bottle. It moisturizers, it smell like heaven and it made my hair so soft. I recently bleached my hair to turn it white/ platinum blonde so you can only imagine after so much toning and chemicals to get the color my hair was extremely brittle. It was dry, it felt just ewww. Literally put a few squirts of this stuff in my hair and instantly you can feel the difference. It’s literally like magic. For those with thinning damaged hair I highly recommend you buy this product and start using it immediately." —Mikey P.
Get it from Amazon for $8.99.
9. An all-natural dry shampoo that works on any hair color and will help you postpone wash day for a few more days. If your oily tresses are making your hair look kinda heavy and dirty, apply the dry shampoo to your roots and the oil will be absorbed in no time.
It's also vegan and cruelty-free. Just lightly dispense the powder onto your hair roots and gently rub it in.
Promising review: "This is my favorite dry shampoo everrrrr. I have fine flat hair that gets greasy quickly but a few taps of this magical powder and BOOM my hair looks amazing. Love love love this. No spray that goes everywhere. No weird smells- this stuff actually smells amazing. And it doesn’t make my hair feel chalky. This is the only dry shampoo I will buy now. I’m spoiled forever. Get it. It’s amazing. 14/10." —Amy K.
Get it from Amazon for $9.99+ (available in two scents and two sizes).
10. A conditioning spray by Honest to help your tangles loosen up when you brush or comb your hair. Not only will you have soft and smooth, tangle-free hair, but your head will also smell like a delectable orange cream dessert.
Promising reviews: "I have used hundreds of hair products and this by far my absolute favorite. My hair is silky, soft, and not frizzy at all. This is especially a bonus because I have been damaging my hair with a lot of DIY coloring lately. I kept making my friends feel how soft it made my hair. My first bottle ran out, so I tried a few other products. Big mistake! This magic potion is now in a subscription. I never want to be without it again." —D
Get it from Amazon for $7.10+ (available in three scents and also in a three-pack).
11. A heatless curling rod headband that can also be worn overnight for the perfect barrel-curl look. It even comes with scrunchies, clips, and a headband. Just dampen your hair with a spray bottle and add some mousse before you wrap your hair around the rod. Remember, the wetter your hair is, the longer it will take to dry.
Promising review: "IDK how I’ve lived this long without this. It’s comfy, durable, and super effective. Buy it." —Cassandra
Promising review: "Friend sent me the link after she’d seen it on TikTok… it’s fabulous and I didn’t have to spend a ton of time curling it with a wand or my Dyson…. I just dampened my hair, wrapped it, and went about my business to then release it as this magic. I slept overnight and I also did it for just an hour before I went out. Waking up with this sped up my morning prep time like crazy and I felt instantly more polished with my hair curled!" —stargirl1521
Get it from Amazon for $9.99+ (available in 19 colors).
12. And if you find wearing rollers or flexi-rods overnight is too uncomfortable, here's a Chi automatic curling iron. You can have gorgeous curls in mere minutes, just insert your hair into the chamber, and the curler will automatically wrap it around the heated rod. Then, wait for it to beep, and your curls are ready for the world. The best part: the barrel protects your fingers from getting burned!
Promising review: "I’ve never been able to curl my own hair myself. This is a magical tool! Very easy to use when you follow the instructions. I can finally curl my own hair!" —Andrea
Promising review: "Love it!! I have fine-textured hair — very straight hair. I have trouble not only curling it but keeping it curled. For example, the other day I left rollers in my hair for 45 minutes and got a minor wave that fell out in 10 minutes. This tool is easy and fast to use, adds shine, and the curl stays." —Alexandria
Get it from Amazon for $67.54+ (available in six colors).
13. A bestselling argan oil hair mask to help add and maintain the moisture and hydration of each strand. Its conditioning properties will strengthen the weaker spots and promote growth. You can also use it to help you get rid of any tangles or knots that seem to just appear out of nowhere.
Promising reviews: "I have very curly, poofy and dry hair. I use this a lot to help with moisturizing my hair and it really works magic for my hair!" —Anne
"I have long, fine, wavy dark ash blonde hair that gets tangled into a rats nest every time I wash it. Having fine wavy hair also means that it’s often very frizzy and tangles easy. This conditioner not only makes my hair, super soft it also detanglers and D phrases my hair without weighing it down. I bought this conditioner as it was on sale and recommended now I can’t live without it and buy it about every other month." —daphne
Get it from Amazon for $12.95.
14. A popular, non-greasy Herstyler serum that'll make your haters mad and have you unintentionally turning heads. If you're looking for a serum that'll leave your hair noticeably silky smooth, glossy, soft, and with little to no frizz, then you seriously need to use this in your blow-dry or silk press routine. This blend of argan oil, vitamin E, and aloe vera will produce stunning results!
Promising review: "I rarely write reviews unless I see a noticeable working product and this is it! After one use my hair is super soft and feels healthy. My hair is kinda dry and very frizzy, I have wavy/curly hair. A few pumps of this on to my damp hair, my hair is frizz free! My hair is smooth, bouncy, very soft, and I love the light scent it has! Highly recommend for frizzy hair!! It is magic in a bottle!" —Nicole V.
Get it from Amazon for $11.99 (also available in a two- or four-pack).
15. An air-dry leave-in cream so you can get perfect waves without needing any heat. More bounce to your curls without the crunch or frizz? Uhmmm, this kinda sounds like witchcraft.
According to reviewers, this cream will also add a little volume to thin, fine hair or enhance the waves in those with thick, curly hair.
Promising review: "I kid you not when I say this is one of if not the best hair product I've bought that isn't shampoo or conditioner. It's also the best smelling, I wish I had a deodorant or body spray that smelled just like this. My hair is thick and I live in a dry environment so having something that keeps my hair soft and curly for longer is magical. I'm not sure how well it works on other hair types but if you have trouble with messy droopy locks in dry weather, this is worth the splurge." —Maria
Get it from Amazon for $7.97.
16. An ergonomically-designed detangling brush that has cone-shaped bristles perfect for gently detangling your hair without getting stuck in those stubborn knots. Whether you have naturally straight hair or extremely tight coils, this could be your go-to detangling brush.
Promising reviews: "This brush is a household favorite, with three different brushes, none of the other ones get used anymore. This brush is magical I swear." —Amber B
"I was always skeptical of products that claim to 'glide through,' but this brush actually works! I have very thick, kinky, coily hair and this brush passes through my hair easily both wet and dry. I'd recommend this product to anyone looking for a good detangling brush. And yes, I'm leaving my Denman brush for this one." —Amazon Customer
Get it from Amazon for $11.99+ (available in 10 colors and in packs of two).
17. An Elizavecca collagen-infused ~protein treatment~ for an intense at-home mask that'll help your strands look and feel less damaged in just five minutes. It's basically a time machine for your hair, is what I'm saying.
This is the same brand that makes the Milky Piggy Carbonated Bubble Clay Mask so many people swear by.
Promising review: "So, if you're like me and never write reviews but you stumbled across this product, do yourself a favor and give it a shot. You won't regret it. Seriously, it's like magic in a bottle. Soft, manageable hair at an affordable price — what more could you ask for?" —flavia r. e.
Promising review: "I have 4c hair and was looking for a protein treatment for my thin and fragile. I had recently used a product in my hair that had so much alcohol in it; that wreaked havoc on my hair, leaving it pretty damaged. I was very skeptical about this product because I have never seen anyone with my hair type use it. Boy was I wrong to doubt this product, it left my hair looking and feeling beautiful. I highly recommend it to anyone natural or with curly hair." —Therese-Claire
Get it from Amazon for $9.70+ (available in two sizes).
And check out the former BuzzFeed Shopping editor pictured above's Elizavecca hair mask review for her first-hand experience (it's #1 in the post)!
18. A Shea Moisture manuka honey mask — an important ingredient if you're looking to restore your hair's hydration. It also includes ingredients such as mafura oil, shea butter, baobab oil, and African rock fig to bless your hair with all of the moisture and definition you could hope for.
Promising reviews: "Magic in a container... it was perfect!" —Né E.
"I don't usually leave reviews, but I had to because I love this conditioner so much. I have EXTREMELY dry 4c hair. It's very picky with products. After getting to know my hair, I noticed that my hair only like products that get absorbed into the hair right away. If it leaves a coating over it, then my hair is not going to like it. It might even feel super soft for a day, but then it get extremely dry after. Even though this product is super thick (so thick that the cream stays in the jar when you flip it upside down), my hair absorbs everything and it stays super moisturized for 2–3 days after. I used this on my hair about two days ago. Today, I touched my hair expecting it to feel dry like always, but it felt like I just moisturized it. MIND BLOWN. It also smells AMAZING. It smells more like a fruity, sweet, and creamy perfume fragrance rather than a hair conditioner. It almost reminds me of Mon Guerlain. Literally the nicest smelling hair product I've ever used. 10/10" —Khady Ndiaye
Get it from Amazon for $11.49.
19. A whipped leave-in conditioner featuring a blend of coconut oil, argan oil, and moringa seed oil. It works to absorb instantly into your hair and deliver conditioning oils and vitamins to the inner cuticle, while moisturizing and smoothing the outer cuticle.
20. Olaplex 3, a highly concentrated formula that'll help repair damaged hair and broken bonds. Reviewers who have color-treated or heat damaged tresses have found this to be an absolute lifesaver and a product they truly can't live without.
Promising reviews: "I recently came across an old photograph of myself and my hair looked so amazing. And I realized my hair is currently in terrible shape — fried ends where the bleached highlights burned me, thinned from stress shedding (thankfully that’s resolved with a change of situation) and over washing. I started researching what might help regrowth and the frizz. I came across his method for repairing damage with this product, and his method for daily hair care. I cannot believe the difference that a single 10 minute treatment made. My wave pattern and volume are almost what they were in the photo last year, even with the chop job layers and shaping my hair dresser did to me. The texture feels more luxurious and less matted. There are a lot of broken ends and I can do nothing but keep them trimmed and wait for the damages to grow out to its former glory, but this magical elixir for my hair is going to keep me sane and ensure it looks the best it can while I wait." —Jen
"I used this product with the leatherwood brush I HAVE NEVER SEEN MY 4B CURLS POP THIS WAY (now to keep it in that state) but my hair is smooth, moisturized....amazing product...no conditioner, hot oil treatment, does what this product does. This is a bond builder. Vital for tight coils 4B, 4C fine strand hair...try it PLEASE." —LAValentine
Get it from Amazon for $30.
21. A bottle of Fanola purple shampoo you should really use if you want to keep your blonde, silver, bleached, or brassy hair color looking radiant —and it'll only require three minutes of your day.
If you leave it in long enough, it'll even give a lavender tint, if you're into that!
Promising review: "Love this stuff! I have blonde money pieces in the front and they get yellow fast. This stuff makes them perfectly white blonde (obviously not going to make you platinum if you’re not platinum) gets rid of all the yellow! It’s magic. I put it on my money pieces on dry hair before the shower for like five minutes and it’s perfectly toned." —D.S.S
Get it from Amazon for $9.99+ (available in coconut scent and unscented, and in three sizes).
22. A vanilla-scented, deep-conditioning Tonymoly hair pack filled with shea butter, egg yolk extract, and macadamia seed oil. This blend is perfect for anyone experiencing dry, brittle, frizzy, or damaged hair. If your hair acts as if it has a mind of its own, chances are your strands might be in desperate need of nourishment.
If you're not a mayo fan, don't worry — this one actually smells like vanilla and macadamia nuts.
Promising reviews: "I purchased this after reading the reviews on here. I recently had my already double processed and highlighted hair highlighted again and the colorist way over processed (colorist did a terrible job) bleached blonde and it was so damaged and dry. I was practically crying. I was looking online to find a mask to help my poor hair recover. I have to say I've used so many different products and none have given instant results the way this has. I used a clarifying shampoo to try to get rid of some of the leftover color and then used this hair pack. I thought is smelled lovely like vanilla! Left it on for five minutes and my hair was so much better. I tried it again a week later and my hair keeps getting softer and more manageable. I would highly recommend this if you have damaged, dry hair." —GP
"This stuff is like magic for my dry highlighted hair. Smells great too!" —Jcs
Get it from Amazon $13.60.
23. A multi-award-winning anti-frizz spray with moisture-repellant and anti-humidity technology that work together to help achieve glass hair results. Just apply liberally to damp hair, comb through to distribute, then blow dry to activate. Now you can confidently wear your hair down, because even the weather can't stop your great hair day!
It's lightweight, non-greasy, doubles as a heat protectant, and can last through three to four shampoos!
Promising reviews: "This stuff is some sort of magic in a bottle! I have shorter, fine, thin stright hair. Now that I am in my 50s, it is also frizzy...go figure. This stuff, with just a few small sprays, makes my hair thicker, shinier and smoother. I spray it on after I wash my hair, blow it dry, and my hair is actually pretty! This lasts through at least three washes! I have no idea how it works, but I hope it never goes out of production!" —Nancy A.
Get it from Amazon for $28.
24. A hair-finishing stick that slicks down stubborn fly-aways with a mascara wand coated in natural hair oils. All you have to do is apply it to your hair and style as desired. Now, you can keep your bun or ponytail looking sleek, without the extra tension on your hair.
Promising review: "This stuff is magic! Bought just to try but we want 20 more! Have been smoothing down the front of my daughters curly hair when we slick it back and her hair doesn’t move! It’s AWESOME! We laugh everyday when I pick her up because her hair still look perfect. Tiny mascara brush but the product WORKS! Love this stuff. Great price. 10/10 recommend." —Allison B.
Get it from Amazon for $6.99 (also available in a pack of two).
25. Or an edge control gel reviewers say has a firm hold, is long-lasting, and lightweight. This is a must-have if you want to lay your baby hairs and edges, without any flaking.
And just a note that you shouldn't feel pressured to lay your edges!
For more on this, check out "Just A Friendly PSA That You Don't HAVE To Lay Your Edges Down If You Don't Wanna."
See it in action on TikTok here.
Promising review: "This edge control is magical! It slicks my natural 4c edges like a relaxer. I apply a small bit of edge control, apply a little spritz, and I tie my edges for a few minutes. My edges lay down so good! I apply oil to combat white residue." —Darkchild80
Get it from Amazon for $6.99+ (available in six sizes).
Some reviews have been edited for length and/or clarity.