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    43 Hair Products That’ll Impress You Even If You Can Basically Do Your Hair In Your Sleep

    Yes, even if you don't even need to look in the mirror to curl your hair.

    1. The Beachwaver Co. rotating curling iron is legendarily easy to use. Even folks who're really great at heat styling tools (like me) have made the switch the this (also me). If you can clamp a strand of hair and then press a button, you can handle this. *And* it has a 9-foot swivel cord for much easier maneuvering. 

    I've used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I'm adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven't looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use and if I accidentally press the button for the opposite way of which I'd like the barrel to spin, it's a quick and easy correction. I try all sorts of products for my job but this has quickly become one that I talk about all the time, whether or not I'm asked about it.

    Promising review: "The hot tool is amazing!! I’ve never really learned how to curl my hair because I just couldn’t get down how to rotate the iron with my hair. I’ve only been straightening my hair for years. I was tired of it! And decided to get this because it LOOKED easy enough….it is easy enough!!

    Literally just put you hair in the clamp and push the button for the wand to rotate. Right side of your hair: rotate the right, left side of hair: rotate to the left.

    When/if this wand breaks down I’m buying another one!!" —Danielle

    Get this 1.25-inch barrel one from Amazon for $146.03 (and check out lots more varieties and barrel sizes; FYI, the smaller the barrel the tighter curl you'll get).

    2. K18 Leave-In Repair Hair Mask Treatment is a tried-and-true leave-in treatment ready to help rejuvenate bleached or chemically treated hair. This small but mighty bottle's patented peptide formula contains 50 uses. So you'll be good awhile. BTW, it works for all hair types. 

    a buzzfeed editor with soft blonde hair
    bottle of product
    Melanie Aman / BuzzFeed, Amazon

    My colleague Melanie Aman swears by this stuff. Here's what she has to say: 

    "I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier. 

    Olaplex was my go-to before I tried K18 and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post shower to activate and then you can style your hair (or just let it air dry like I do). 

    I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: it is pretty pricey but a little goes a long way. The 15 mL tube I bought has lasted ~five washes, and eventually K18 can become a maintenance product so you won't need to use it every time you wash your hair."

    Get it from Amazon for $29.

    3. Elizavecca Collagen Coating Hair Protein Treatment goes on like a hair mask, except it'll give you even more dramatic results thanks to Ceramide 3 and collagen. Any time I use it, my hair looks and feels so much healthier.

    before pic of hair looking dry and damaged, then the same person with smoother, more moisturized looking hair
    the bottle
    Bek O'Connell / BuzzFeed

    Promising review: "As soon as I put it on my hair it was amazing! It practically detangles itself. Will buy again ♡" —bibi

    Get it from Amazon for $9.90.

    Read our review of Elizavecca CER-100 Collagen Coating Hair Protein Treatment to learn more about why one former BuzzFeeder calls it "the miracle product I've been searching for."

    4. Color Wow Dream Coat Supernatural Spray works to stave off frizz and give you a glass-like sheen thanks to its anti-humidity powers. Even in the nastiest of weather. 

    reviewer with hair blown out and looking glossy
    another review with hair looking smooth and glossy

    Promising review (for pic on the left): "LOVE this product sooooo much! I’m obsessed! I am of mixed race and have very curly frizzy hair naturally. Even with relaxer my hair has always had dry looking frizzy ends. I have tried so many different products but nothing else compares. Best by far!" —Amazon Customer

    Promising review (for pic on the right): "I NEEDED to try this product after all the positive hype. It certainly did live up to my expectations. I went from balayage to a medium brown color with my hair. The bottom part of my hair was still very porous from the bleaching. After blow drying my hair where the blonde was it was never smooth. Not anymore! My hair is so smooth and healthy looking. I absolutely love this product and I highly recommend it. It has completely transformed my hair." —Lori

    Get it from Amazon for $28 (sulfate-, gluten-, alcohol-, and paraben-free).

    5. L’Oréal Paris Elvive 8 Second Wonder Water summons up a major dose of moisture in — like the name suggests — a mere eight seconds! Cheers to not having to douse your hair in oil during the styling process later. 

    reviewer with dry and slightly wavy hair
    same reviewer with super smooth and moisturized hair

    Promising review: "Bought this not expecting that it would work. I've been using products in and on my hair for years, both expensive and inexpensive. This is the best I've used, bar none! It smooths and takes away the tightness of the curls. Will buy it again and again!" —Judith Cohen

    Get it from Amazon for $9.87.

    6. An I Dew Care "Tap Secret" mattifying powder shampoo immediately tackles greasy roots without the aerosol formula. I've been packing this for flights where I carry on only and this little puff is EFFECTIVE. Like, I went to New Orleans recently in late May with a blowout I was trying to make last. This kept my oily roots matte again! It's LEGIT. 

    a model applying the powder to their roots
    the powder container and poof applicator
    Amazon

    Promising review: "I was looking for a dry shampoo that would be easy to use on the go for a trip I was taking. I had no issues taking this through TSA and it was so easy to use on the go. You literally just pat the poof on your scalp and then rub the powder in. I do have black hair so dry shampoo is usually very visible in my hair, but I didn't have any harder time than usual rubbing this powder in. It did a really good job of soaking up all the oil and giving my hair volume. I'm not a fan of the price for the amount that you get, but it is lasting longer than I thought it would. I would definitely recommend and will purchase again." —Teresa

    Get two from Amazon for $16

    7. Nizoral Anti-Dandruff Shampoo stops the flaky mess, once and for all so you don't have to worry about picking out flakes before you start curling your hair for the day. 

    A reviewer's head with lots of dandruff flakes around their part
    The same reviewer's head with no dandruff around their part

    It's got over 66,000 5-star reviews, and works for more than just dandruff. 

    Promising review: "This stuff is absolutely amazing. I was one step away from going to the dermatologist. I had severe dandruff that was so bad I could shake my head and it would come off. With just a few uses per week, I got rid of all of my flakes. My scalp also stopped burning from dryness. My hair has never been healthier." —Moo Moo

    Get it from Amazon for $14.84.

    8. Or if you're willing to spend a little more dough, Briogeo Scalp Revival Charcoal and Coconut Oil Micro-Exfoliating Shampoo because the skin on your scalp should enjoy some exfoliation too.

    A reviewer with lots of white flakes along their hairline
    The same reviewer's hairline looking smooth, with all the flakes gone

    The pics above are with just ONE wash!!! This stuff is cruelty-free and made with tea tree, coconut, and peppermint oils. Plus it's from a Black woman-owned brand! 🙌

    Promising review: "Totally amazing and beyond expectations. Chronic dry scalp for over a year, and with **one use**, super awesome results. My head feels fantastic and no more flaking. I'm going to buy a vat of this stuff and swim around in it! Really worth it." —Jana

    Get it from Amazon for $41.

    9. A Revlon hot air brush dries and styles your hair for a lot less effort than other techniques. Just rough dry a bit and then use the dryer brush to give yourself a blowout that'll make it look like you went to a dry bar. Finagling a round brush in one hand and a blow-dryer in another is HARD. 

    Reviewer who has straightened hair of their tight curly hair with the hot air brush
    Another reviewer with natural curly hair
    The same reviewer with their hair straightened with the hot air brush

    Promising review: "First time review and it’s because I’m so happy with this dryer/styler! My hair is about shoulder length, very fine with a slight curl, and now it has some gray to it. It’s also frizzy, no matter what I use. I’m 61-years-old so trust me, I’ve used a lot of products! Never have I been able to get my hair to look like it did after leaving the salon, EXCEPT after using this. I watched some YouTube videos first for some pointers, and then I gave it a try. It’s easy to use, even though it’s bigger than I thought it would be. My hair came out beautiful! Smooth, soft, no frizz and lots of volume. Hope this review helps you anyone out there that have similar hair!" —Anon anon

    Get it from Amazon for $47.99+ (available in four styles).

    10. OGX Locking + Coconut Curls Air Dry Cream is a great, affordable scrunch-and-go option with legions of fans to back up that claim. Give your hair a blow-dryer break and embrace your natural texture every once in a while!

    reviewer's frizzy dry hair before product
    same reviewer's better looking hair thanks to the product

    Promising review: "I put some in my hair for the first time today and I'm impressed! I towel dried my hair and then put about a quarter size in my palm and spread throughout my hair, scrunched my hair, and then let it air dry. I think it did a good job at defining my waves and eliminating the serious frizz." —ninjamommy

    Get it from Amazon for $6.97.

    11. Mane Club 10-in-1 spray spritzes on your damp hair and let take care of basically every styling need for blowouts except finishing hairspray. It'll give you a super smooth blowout without filling up your medicine cabinet with products.

    hands holding two bottles of the product
    writer with blown out hair using the product
    Mane Club, Elizabeth Lilly / BuzzFeed

    Mane Club is a small business based in California that sells cruelty-free, vegan haircare products.

    I have a very thick head of naturally curly hair and have put it through just about everything, including all kinds of hot tools, at-home dye kits, the gamut of shampoo and conditioner types, basically every dry shampoo and hair oil in existence, and just about anything else to try for a story for you dear readers. Lots of products have either straight-up failed, been meh enough for me to not recommend, or fantastic but so costly that I feel guilty recommending them. Basically, a lot of stuff ends up in the trash or pawned off on my (grateful) friends when it isn't a fit for me. But THIS STUFF. This stuff has become my go-to for spraying on my wet hair and then blow-drying. Normally I'd apply a heat protector and an oil treatment or leave-in conditioner before blow drying. But this 10-in-1 treatment takes the cake! Most of the time when I use it, I don't even need to finish off my hair with hair oil (I've been doing that as an essential hair step for years now). It's really that good! Here, I have freshly blow dried hair with just this post-shower using this Amika blow-dryer brush. This brush is fantastic on its own but this spray-on treatment has more or less doubled this brush's effectiveness. My hair comes out feeling softer, looking shinier and healthier, and stays looking good for days — which is especially great news because I wash my hair about every four days. 'Tis time for me to unload a bunch of hair products I now no longer need to my friends.

    Get it from Amazon for $9.95 or Mane Club for $10 (cruelty-free, vegan).

    12. heatless curling rod headband you simply wrap your *damp* hair in before bed and then unwind in the morning for a blowout effect of bouncy '90s supermodel curls. Did you just book a Pepsi commercial?! 

    Reviewer with long hair in wide curls
    Contents of the set in a cheetah print laid out

    Each set comes with a curling rod, two hair scrunchies, a claw hair clip, and two duckbill hair clips to set it in place. These are designed to work with all hair types, but work best if you roll them with damp hair! I recently saw someone walking around an airport with this in their hair. You do you!

    Promising review: "Before purchasing, I’d seen a lot of reviews and tutorials on TikTok showing the results. My hair is thick, coarse, and naturally wavy, so I figured this might be a good alternative to rollers that are time-consuming to put in, difficult to sleep in, and ultimately not worth it. And MAN was I right to be hopeful. Wrap pieces of damp hair around it before bed, the tighter the wrap, the tighter the curl. Easy to sleep in since there’s nothing on the back of your head, and my curls are BOUNCY the next morning. My only complaint is that it doesn’t help give any top-volume, but that's nothing some teasing can’t fix. 10/10. I’ll never go back to a curling iron." —Mariah

    Get it from Amazon for $8.99+ (available in eight colors)

    13. And if you want some more curly options, these curling rods have rave reviews amongst people with types 3b–4c hair. Use them with damp hair for the best results!

     a reviewer showing the curling rods in their hair and their curls after using them
    a reviewer's hair curled

    Promising review: "I left the largest rollers, the purple and gray ones, in for two hours to see how the curls would turn out. The results were great! The rollers are the perfect size and gave me the same look as my expensive digital perm. I've been getting digital perms for the last year to the tune of $200 every 3–4 months, so these rollers, at $12 a pack, are a steal." —HoyaBlue

    "I have short curly-kinky hair (3c/4a). The smaller ones worked best for me, with the right products my curls turned out amazing! No better deal around for these flex rods. Anywhere else you get the same quality at a much higher price. Another plus is that the rods come with their own bag for storage, keeping it nice and organized!!! Love this product, I'm about to buy them again because I need more small rods for my massive amount of hair." —lissa almanzar

    Get a pack of 42 from Amazon for $17.99.

    14. Revlon one-step styler and dryer if you prefer a straighter style but still wanna pump up the volume. 

    person with 4c hair with a section of hair blown out
    person with very straight hair after using the styler

    One reviewer uses it to dry their beard.

    Promising review (for the left pic): "Whoever created this is a genius!!!! I was so worried if it would work on my 4c hair. It worked perfectly. I combed through each section of my hair, applied heat protective product, and used this blow-dryer brush. It easily glided through my hair. I'm tender headed but had no issues at all with this. It's easy to hold and very gently glides right through my tight 4c curls. I included pics of my hair with a section blown out with the blow dryer brush and also wanted the viewers to see my 4c hair in its natural, pre-blown out state so they can see it truly worked. The other reviews on here are what made me get it and I must say, they weren't lying about how awesome it is. Get it sis! You won't regret it." —Reesy

    Get it from Amazon for $28.95.

    15. Bellissima Italia Diffon Supreme Diffuser & Curly Hair Dryer is, perhaps, the largest at-home diffuser I've seen in case you love your curly texture but find the drying process very annoying. Sometimes you don't have hours to let it air dry! 

    reviewer's curly hair thanks to the blow dryer
    model using the diffuser dryer

    Promising review: "Easy to use and handle. Dries without sacrificing a single curl. Wish the cool setting was a bit cooler but otherwise worth every penny." —JKV

    Get it from Amazon for $169.

    16. Goody hair spin pins take care of the hard work in creating the *perfect* bun. You simply put your hair in a pony, wrap your hair around the base of said pony, and then secure with one pin on top of the bun and one pin on the bottom. 

    reviewer wearing hair in a ponytail
    reviewer wearing hair in bun

    Promising review: "I'm a nursing student and have to wear my hair in a bun every day. I've tried all the bun makers, watched YouTube videos, and spend way too much time on getting my hair into a bun. I was able to make a pretty bun that was secure in under 30 seconds. I thought it was a fluke so I did it again, and then again. I just ordered two more packs because I know if I lose one of these, I'd have to tear the house down looking for it. I have hair to my mid back, and three of these worked perfectly for me. If I can get my hair in bun in under 30 seconds, trust me...anyone can." —Tina

    Get it from Amazon for $6.49 (also available in a three pack).

    17. Wet Brush Thick Hair Original Detangler does major things for unruly hair (and can maybe save yourself some pain and broken hairs you've dealt with at the hand of other hairbrushes).

    the brush
    Amazon

    Promising review: "When I bought this brush I was skeptical at first. I didn't really believe it would detangle by hair let alone penetrate any knots without breaking or getting painfully stuck. Please do yourself a favor and buy this brush if you have thick curly hair. My hair is 25+ inches long and very thick but this little brush glides right through my hair while in the shower. It also helped reduced the amount of shedding I was having when I was just using a wide toothed comb before. I do use this brush to help clump my curls but because of the bristle pattern it doesn't get enough tension on your hair strands, so I'd recommend a Denman instead for that. Anyway, greatest purchase ever and it makes hair washing more pleasant." —Abby

    Get it from Amazon for $7.95 (also available in more hair types).

    18. Or if you're looking for something that works for every hair type, Crave Naturals Detangling brush glides through your hair without tugging or ripping out your strands. Tangles, meet your match.

    Black reviewer with 3c-4a showing how the brush hels detangle without messing up curl pattern
    person with 1c-2a straight hair pattern showing how well it detangles

    Promising review (for natural hair): "I never write reviews, but I had to for this one. This brush cured my cancer, paid my rent and revived Jesus from the dead. This. is. a. holy. grail. I have the tangliest (IDC if that's not a word) terribly hard to manage curly, natural hair. But this brush gave me shine brighter than a haole baby's bottom and glided through my hair with ease. 100% RECOMMEND." —Amazon Customer

    Promising review: "Omg!!! This is the best detangling brush ever!! Shampoo bath nights have been restored! I dread ever time have have to detangle my daughter's hair no matter how much conditioner I used it would end in tears and frustration! My daughter's hair has super tight curls and I don't think I have ever really fully detangled it until now! We have used other combs brushes and this one by far was the holy grail! No more tears and I feel confident her hair is fully detangled!!" —Ashlee Gordon

    Get it from Amazon for $11.88 (available in six colors).

    19. Chi Spin N Curl takes care of all of the twisting and turning out of the process of curling your hair. You simply put your hair in the tool and it does the curling for you. 

    A reviewer holding their Chi curling tool
    Reviewer showing sides of her hair before and after using curling iron

    This curling tool is *ideal* for people with hair between 6 and 16 inches long.

    Promising review: "This thing is awesome! Works great! Took a few tries to get used to, but now that I know how to use it, I use it almost daily!! It curls perfectly and I can do all of my hair in under 15 minutes! Get it!" —TheGFamily

    Get it from Amazon for $74.98+ (available in six colors).

    20. A 2-in-1 hair bun maker helps you achieve THE perfect ballerina bun. And if you put it in when your hair is damp, it'll lave you with gorgeous curls. 

    a three-picture diagram of a person with straight hair, the same person wearing a bun, and the same person with curly hair
    a gif of a person putting their hair in a bun using the bun maker
    Curlinator Designs/ Etsy

    Curlinator Designs is a North Carolina-based small biz that specializes in hair accessories.

    Promising review: "Love it!!! I was concerned I wouldn't be able to figure out how to use it, but videos make understanding simple. So much easier to use in the mornings than fixing your hair in a bun!!!" —bld9

    Get it from Curlinator Designs on Etsy for $12.50 (available in 18 colors).

    21. A faux puff extention clips into your hair for a quick and easy 'do for when you've gotta look really cute, really quick. 

    Promising review: "Quick and easy to use. Hair is soft and similar to my own natural curl patterns. It gives me the fullness that my own puff needed! Will be trying other colors." —Nad

    Get it from Amazon for $9.99+ (available in eight shades).

    22. INH Clip-In Messy Buns helps you skip the heat styling in the pursuit of a pic-worthy hairstyle without looking like you just clipped in some hair pieces. 

    model with messy bun in toffee brown
    model with bun sleeked up in black
    space buns in brown
    INH Hair

    INH Hair is a woman-owned small biz based in Los Angeles. They aim to get you the best quality and trendiest styles and boost your confidence. Their buns are made of vegan synthetic fiber from Japan. Make sure to read their tips on styling and care!

    Promising review (for the messy bun): "My bun game has gone to a new level! Very easy to apply and the feel is very realistic, it doesn’t feel like a synthetic hair! The color match was to a tee. I have quite fine hair so my usual buns look very odd (like a round pot handle vibe) but with the Sammy, I feel so confident and put together. The application was super easy and unlike some of the ponies that make you feel weighted, there was no issues with feeling tightened or restricted on my scalp." —Jia

    Get them from INH Hair: the messy bun for $45 and the space buns for $54 (both available in a variety of colors).

    23. Or some clip-in hair extensions provide extra length and volume at a moment's notice for some glamorous photo ops. Better to be prepared!

    a reviewer holding the blonde extensions
    the same reviewer with the extensions in

    Promising review: "This was the best nine dollars I've spent in a long time! The color is a perfect match to my hair. The hair is very long — I cut at least 12 inches off. It stays in place very well. This is a fun addition to my going out look." —SBonert

    Get them from Amazon for $9.99+ (available in six lengths and 40+ colors).

    Find out more in my colleague's Reecho hair extensions deep dive!

    24. Herstyler Hair Repair Serum with hydrating argan oil, aloe vera, and vitamin E helps you tame flyaways and get on with the rest of your life. Or at least your day. 

    Promising review: "Tried this product after reading an article on Facebook about how to deal with naturally curly hair. I put it in my hair when it's wet. Let it air dry and it makes it amazingly curly. It also smells good. I get compliments regularly about how I smell good. And it's this serum. This took my hair from being frizzy and unmanageable to perfectly curly and EASY! Wish I would have found it sooner." —J. Miller

    Get it from Amazon for $11.99.

    25. COLAB Overnight Renew Dry Shampoo blasts your greasy roots with a formula that works for you while you sleep. It's a heavier duty spray than regular dry shampoo but soaks in overnight for an easier morning routine.

    model with greasy roots as before then model with voluminous, fresh roots
    Walmart

    I have this dry shampoo and it really does work so much harder than regular dry shampoo formulas. When you spray it on, it's more likely to look stark white (don't freak out about it like I did!), but you simply rub it in like you would a normal dry shampoo before you hit the hay. Waking up with de-greased roots definitely gives me a head start on trying to pull myself together these days when, tbh, I'm only (regular) washing my hair once a week. Because this stuff is so potent though, you should really only use it before bedtime. If you're curious about their regular dry shampoos, they're great! 

    Get it from Walmart for $10.35 (available in three scents).

    26. A satin-lined Hairbrella keeps your hair looking perfect, no matter the forecast. 

    Model pouring water on another model's head while wearing the hairbrella, then taking it off to show hair perfectly styled and dried
    Hairbrella / YouTube

    Hairbrella is a Black-owned small business established in 2016 that specializes in hats combining fashion and function to protect against all types of weather. FYI, this is included in Prime Try Before You Buy so you can test it out before committing if you’re a Prime member!

    Promising review: "I never carry an umbrella cause they’re too bulky, so when I saw the Hairbrella I was so excited. It keeps my hair dry and my curls nicely quaffed, rather than me looking like I stuck my fingers I a light socket. I’m telling everyone I know about it, it’s an amazing alternative to those wide-brimmed hats or a briefcase LOL! Truly it’s never going Read more about review stating Love it!!to leave my side from now on! I definitely recommend it." —Gina C.

    Get it from Amazon for $49.99+ or Hairbrella for $4499+ (available in five colors).

    27. BestLan Hair Finishing Stick looks just like a mascara wand but its shaping cream will tame your flyaways on those days when air drying and throwing your hair up in a bun or ponytail is all you can muster.

    Promising review: "I’m in love with this product! I have a super curly hair that loves to frizz and now I can let it air dry, put it in a bun With no more flyaways thank God! It really isn’t crunchy at all and surprisingly it’s not greasy at all which is perfect for me with the curly hair! You won’t be sad you bought this!" —Karissa Chavez

    Get it from Amazon for $5.55.

    28. Ebin New York 24-hour edge tamer helps you lay down your edges and adds shine — minus the flakes or weight. Even when you use it daily!

    reviewer showing their natural edges
    reviewer showing their edges laid down using the cream

    Just a note that you don't have to lay your edges, but this is great if you do!

    Promising review: "Girl! This edge control is bomb. I have 4b/4c hair and this lays my edges no problem! It even survives the Caribbean heat. It didn’t turn white on me unless I packed too much on, but I just sprayed with some water before I applied and it worked out. It smells GREAT and it’ll last me ages. I bought it like, months ago and I still have about half left and I use it every day. GREAT bang for your buck." —Chelsea R.

    Get it from Amazon from $6 (available in five sizes).

    29. pomade hair wax stick for a super easy-to-apply product that will keep all your flyaways and frizzies controlled whenever you put your hair up into a ponytail or bun.

    reviewer holding up the hair wax stick
    reviewer with a slicked back bun after using the hair wax stick

    Promising review: "I saw this on YouTube and immediately wanted to try it. I have curly hair which I love but sometime I just want to put it in a pony tail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don’t want to stay in place. I’m not a fan of hair spray and this even smells nice. I believe it’s a lite coconut smell. Overall satisfied and you don’t need to use much. I took it with me on vacation and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

    Get it from Amazon for $8.99.

    30. TGIN Miracle Repairx Deep Hydrating Hair Mask For Damaged Hair nurtures and protects your natural hair texture after other products have failed you. Gotta love something that does major work for you before you even start styling. 

    reviewer with closeup of hydrated, defined curls
    the hair mask container

    Thank God It’s Natural (TGIN) is a small business founded by Chris-Tia Donaldson after she graduated from Harvard Law School, started her first job at a law firm and wore wigs out of frustration for the lack of hair products for natural hair. TGIN is now sold at a variety of retailers.  Chris-Tia was diagnosed with breast cancer in 2015 and until her passing in 2021, used her success to advocate for women experiencing financial difficulties and who are undergoing treatment, to highlight health disparities due to race and socio-economic factors and help through the TGIN Foundation. You can read more about her empowering story in her book This is Only a Test.

    Promising review: "I LOOOOVE THIS PRODUCT LINE! I use the daily hair food to the hair mask! If you are protecting your hair and maximizing hydration these products will be your best friend!" —K Taylor-Cain

    Get it from Amazon for $18.99.

    31. Bread Hair oil adds some shine to 3a–4c curls without making your hair feel greasy. The secret? Australian Kakadu plum. (Go ahead and memorize that phrase because you know your friends will ask about how to get in on the glossy fun.)

    The perfume-like bottle of hair oil
    Model wearing the hair oil with short curls
    Bread

    Bread is a Black-owned haircare company with products made with curls, braids, or however you want to wear your natural hair, in mind. It's particularly great for anyone with 3a–4c hair — and the packaging is the stuff you'll wanna show off on Insta.

    Get it from Bread or Sephora for $18+ (available in two sizes).

    32. A Honest conditioning spray with a blend of argan oil, shea butter, and quinoa extract helps your comb glide through locks and, according to reviewers, leaves hair smelling delightful. 

    Reviewer photo of hair before using detangling spray
    Reviewer photo of hair after using detangling spray

    Promising reviews: "Ok. I’ve tried a plethora of hair detanglers for both of my daughters' type 4c African American hair. I was very skeptical at first being that this is not marketed for such hair, but after seeing a YouTuber's success with it, I decided to give it a shot. I am amazed. I sprayed a little bit on my daughters' washed and dried hair; took the tangles and knots right out!!!!!! With ease. I will now stock up on these. This left her hair moisturized, but not too greasy and smelling great. I’m very impressed!" —Tiffany F.

    "This stuff is a holy grail product for me for a reason I wasn’t expecting! I bought this to keep in my beach bag for days out on the boat. My hair is always a tangled mess by the end of the day, so I thought this would help. It definitely helps with tangles, but it also has tamed my frizz so well that I use it every day now! I spray it on right out of the shower and comb through. I have also sprayed it on dry hair on days when I didn’t wash my hair. It’s fantastic!" —Chelsea

    Get it from Amazon for $6.99+ (available in three scents)

    33. Olaplex No.7 Bonding Oil has more than 36,000 5-star reviews and some very glam reviewer pics to reinforce that praise. This weightless styling oil not only adds shine and pumps up your color's vibrancy — it also adds heat protection for up to 450 degrees Fahrenheit. 

    Promising review: "This is one of my holy grail products for a blowout. My hair is going on week two and still has shine and bounce." —Brianawit1N

    Get it from Amazon for $30 (cruelty-free).

    34. Kenra Platinum Blow-Dry Spray seriously cuts down on your heat-styling time — like 50%! It also tames frizz and keeps your hair protected during said heat-styling. Oh, and it's all over TikTok. 

    Reviewer showing blown out hair after using product
    Reviewer holding product in hand

    Psst! The brand recommends using this spray on medium to coarse hair types. And for fine to medium hair, try the Kenra Platinum Blow-Dry Mist!

    Promising review: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something putting moisture on you hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quite a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15" from my head and spray the top, both sides, and the back once, then rub it in with my hands. Perfect!" —Janice C. Henderson

    Get it from Amazon for $14.99+ (available in three sizes; cruelty-free).

    35. Big Sexy Hair Weightless Volumizing and Texturizing Powder really pulls its weight to boost your roots without leaving any tackiness like hair spray. Plus, it's translucent!

    A model before/after with wavy-straight hair before and wavy-curly, voluminous hair after
    Amazon

    Promising review: "A magical hair volumizer for those who have lost hope. I have always been frustrated with my hair weighing down around the crown, even if I could get some body into it in the morning, guaranteed it was flat by mid-day. This stuff is amazing! I just sprinkle a tiny bit around my roots/crown and it lasts all day and into the next. It's like a dry magic gel! Love this stuff and my 'new' hairstyle capabilities. The container is super tiny (think height of a cell phone) but a little goes a LONG way. It makes skipping washing hair that much easier for those of us with non-volumized hair/roots." —Jennifer Cibor

    Get it from Amazon for $18.95 (talculm-free).

    36. L'Oreal Paris root cover-up spray helps bridge the gap between your *real* roots and the time between colorings. Color can be harsh on hair so anything that helps you eke out a bit more time in between is worth celebrating. 

    Plus, it's water-resistant!

    Promising review: "My hair grows somewhat fast so I find myself coloring my roots at minimum every two weeks, which I think is bad for my hair. This product has been a lifesaver in allowing me to extend that time frame some. I wish I had found it sooner!" —Mmandkcs

    Get it from Amazon for $8.19+ (available in eight colors).

    37. Bomba Curls Dominican Forbidden Oil is infused with pure coffee seed and castor oil mean to moisturize your hair and scalp, while promoting hair growth and making your strands look glossier.

    Black model with natural hair with bouncier, fuller curls after using the oil
    Bomba Curls

    Bomba Curls is a WOC-owned business founded by Lulu Cordero and inspired by her Afro-Dominicana roots. The products are meant to help curly-haired folks naturally boost growth and achieve maximum length retention.

    In case you're wondering, I pack this for hot, humid trips when I embrace my natural hair texture. 

    Get it from Target, or Bomba Curls for $22.

    38. Living Proof No Frizz Instant De-Frizzer instantly smooths and moisturizes when you don't want to use hair oil. It tames up to 92% of frizz on dry hair and really zhuzhes your hair in between washes. 

    reviewer with frizzy curly hair
    same reviewer with much smoother curls

    Promising review: "I personally am not a fan of how the hair oils feel on my hands and have found this product to be a great alternative! I like to braid my hair at night and then pull it out and wear it wavy. But if I comb through it, it’s a frizzy mess! This product definitely tames it down!" —Sarah Thielke

    Get it from Amazon for $32.

    39. BondiBoost Sonic Hair Blow Dryer gives you a verrrrrrry quiet blow-dry session without sacrificing speed so you can even have a convo, or listen to a podcast while you do the deed. (Am I the only person who wishes they could catch up on Books That Kill when I blow-dry my hair?)

    the hair dryer with attachments
    Sephora

    I recently got a blowout with one of these (BTW, I have a MANE of naturally curly, thick hair) and I was shocked by how efficient *and* quiet this was for a straightened blowout!  

    It comes with a diffuser and concentrator, and works on straight, wavy, curly, and coily hair textures.  

    Promising review: "Absolutely love this dryer! It’s super powerful and dries my hair super fast!! I like that I can adjust the temperature and airflow!! Also it’s a great size and has an easy handle! You can also lock the settings which I thought was really helpful! This dryer is also aesthetically pleasing and that makes me happy haha. 10/10! It is also quieter than my other dryers, not super quiet, but definitely less loud!" —lulu18276

    Get it from Sephora for $199.

    40. Dyson Airwrap multistyler is more or less the stuff of legend at this point. If you've been on the internet since the Airwrap 2018 release, you've likely seen it demonstrated over and over again. But for great reason! It really is amazing what this multitool can do. 

    gif of writer using straightening brush with airwrap styler
    Elizabeth Lilly / BuzzFeed

    You can read my in-depth review of the Dyson Airwrap's first model for all sorts of deets. Since the 2018 release, the company has improved upon the original and has longer tool attachments to make drying and styling even easier. TL;DR: Once you've practiced a few times, it's easy to use all the attachments and it leaves your hair looking shinier and feeling less dry than heat drying and then using flat irons or curling irons to achieve your desired look. Note that you do want to rough dry your hair a bit before going in with the attachments. It's, understandably, a huge financial undertaking but if you have the coin and put a LOT of time into heat styling your hair like I do, it can be worth it to you. 

    Get it from Sephora (one colorway) or Dyson (four colorways) for $599

    41. And a more recent release: Dyson Airstrait dries *and* straightens your hair simultaneously WITHOUT hot plates like a regular straightener. As you can guess (if you're at all familiar with the Dyson brand's tech), it uses airflow to straighten without drying out. So if you've been blow drying and *then* flat ironing your hair, this'll sound like a total dream. 

    a gif of the dyson airstrait pausing when being put down
    to the left: a buzzfeed editors wet curly hair, to the right: buzzfeed editor's straight
    Heather Braga/ BuzzFeed

    My colleague Heather Braga has and loves it: 

    "I've had the pleasure of testing out the Dyson Airstrait and, OMG, what an incredible piece of technology. Yes, I called this 'tech' instead of a beauty tool. While it is both of these things, I was amazed by the gadget-ness of it right off the bat. I literally had to select on an LCD screen what language MY STRAIGHTENER should be set to...wild. Anyways! The Airstrait has the ability to straighten both wet or dry hair — and does without the use of damaging hot plates. It uses directional airflow to smooth and straighten hair and, honestly, it is a pretty magical experience. The biggest learning curve for me was realizing the copper pieces (where the fan lives) need to face outward so you're not blowing your hair all over the place. The fan increases when you clamp the Airstrait around your hair (HOW DOES IT KNOW!?) and pauses entirely when you set it down (seen in the GIF to the left). Additionally, I have a toddler and am very limited on time. With this gadget, I was able to take my hair from directly-from-the-shower wet to natural-looking straight hair in only 10 minutes! This is going to be such a game-changer for my life!!! It's definitely worth the splurge. Add this to your holiday wish list or, you know, get it now." 

    Get it from Sephora for $499.

    42. DevaCurl Dry No-Poo Moisturizing Dry Shampoo gives you the twistable option of either blasting just your roots or your mid-lengths to ends because your roots always need a little bit more. This way you can get enough refreshment without making the bottom half of your hair look *too* dry. 

    before with flat hair and after with more voluminous hair
    Amazon

    Plus, it's made to reduce frizz up to 72 hours! This is currently in my bathroom and I've tried just about all the dry shampoos on the market. My hair is naturally curly but I blow dry it pretty often. In the past few weeks there've been some days that the humidity really brought out my natural curl but I wanted to put off shampooing another day. This has come in handy and I see it as a go-to for when I want to spray other parts of my hair with dry shampoo besides the roots. 

    Get it from Amazon for $34.

    43. Curls Blueberry Bliss Control Jelly with organic blueberry extract and raw castor oil is made for 2a—4c hair types and is great for wash and gos, twist outs, braid outs, and roller sets. So...it'll give you LOTS of gorgeous options that don't involve a blow-dryer. 

    Model holding the bottle of product and showing her ringlet curls
    model showing her shiny, long curls
    Amazon

    Curls is a woman-owned business!

    Promising review: "The best product I have EVER used on my fine, curly hair! It defines all the curls without weighing them down and smells AMAZING. It also lasts for a few days, which is always a plus for curly hair." —Monica

    Get it from Amazon for $17.99.

    Reviews have been edited for length and/or clarity.